# Playbook for Consumer Brands — The Bigger the Brand, the Messier the Assets. Until Now.

> Playbook is designed to grow with your catalog, organizing product shots,
> licensed artwork, and campaign files across markets. Keep your team and
> partners in the loop with clear approvals while shipping campaigns on time.

## ROI & benefits — numbers that actually matter

- **424M+** total assets securely managed in Playbook
- **5+ hrs** weekly average saved from faster asset discovery
- **30%** reduction in campaign time-to-launch after adoption

## Popular use cases — one central platform, end-to-end workflows

1. **Centralize your product catalog.** Store all product shots, packaging, and
   campaign creative in one visual library. Smart boards apply tags and fields
   automatically.
2. **Simplify approvals.** Cut approval cycles by 50% with reactions, in-line
   comments, and timestamps. Real-time updates ensure no one misses a beat.
3. **Share once, use everywhere.** From social campaigns to retailer toolkits,
   distribute your assets with one simple link you can update or revoke any
   time.

> "We don't need to be in the same room anymore. It's asynchronous, exact, and
> more human. You can see exactly what needs to change without interpreting
> vague comments."
> — David Bret, VP of Marketing at Warner Brothers Sports

## 01. Centralize your product catalog — Product shots, packaging, and campaign creative in one workspace

- **Powerful visual workspace** — Preview, organize, and collaborate on images,
  video, documents, creative files and more, all in one place.
- **Metadata & custom fields** — Customizable metadata and tags ensure every
  asset is instantly searchable and categorized by SKU, channel, and more.
- **Real-time updates** — Activity, comments, and version updates show up live
  in the Conversations tab, so stakeholders never miss a beat.

## 02. Simplify approvals — Cut approval cycles in half with advanced collaboration

- **Anchored & timestamped comments** — Comments stay attached to the exact
  second, pixel, or frame, keeping creative reviews focused and easy to follow.
- **Grouping versions** — Stack versions or similar files into a single group
  to ensure one source of truth.
- **Internal comments** — Control what external partners or vendors see with
  internal-only comments.
- **Quick reactions** — Simply react with a heart or thumbs down to let your
  team know what's approved or unapproved.

## 03. Share once, use everywhere — Distribute your assets with one simple, secure link

- **Flexible sharing controls** — Send secure links for retailer portals,
  marketing kits, or seasonal launches. Revoke or update access any time.
- **Publish branded retailer toolkits** — Package your logos, campaign
  creative, and product shots into beautifully branded portals with Playbook
  Publish.

## Real teams using Playbook

- **Dorst & Lesser** — United 75+ creators in one workspace.
  https://www.playbook.com/p/dorst-and-lesser/
- **Blendjet** — Streamlined 17TB of files for faster campaign launches.
  https://www.playbook.com/p/blendjet/
- **SuperMush** — Fueling fast-paced Gen Z campaigns at scale.
  https://www.playbook.com/p/supermush/

## Ready to streamline your media workflow?

- Book a quick 15-min demo: https://playbook-hq.typeform.com/request?source=partnerships-landing-page

## See also

- Home: https://www.playbook.com/
- Pricing: https://www.playbook.com/pricing/
- SDK: https://www.playbook.com/sdk/