# AI-Powered Creative Search | Find Any Asset Instantly | Playbook

> Search your entire creative library naturally with Playbook's GPT-powered
> search. Find campaigns, photoshoots, and assets buried deep in your archives
> in seconds — without rebuilding folder structures, remembering filenames, or
> tagging anything manually.

## At a glance

- **50x** more likely to find what you want vs. filename / folder search
- **24/7** GPT-powered search across your entire asset library
- **Natural language** queries — describe what you need, get what you mean
- **Available** on the Playbook Team plan

## Search deeper and more naturally

Playbook x GPT for creative teams. Find your last year's campaigns,
photoshoots buried deep in your archives, and social media assets that you
didn't know you had.

- [Try Demo GPT](https://www.playbook.com/gpt-demo/)

## 01. Ask GPT anything

No need for designers to start from scratch. GPT is there 24-7 to find
whatever you need to make those campaign deadlines.

## 02. See improved results

You're 50 times more likely to find what you want than by using typical
filename or folder name searches that most DAMs rely on.

## 03. Ask follow up questions

GPT suggests follow up questions to narrow down your searches and find exactly
what you want.

## Every DAM claims they have AI search — but do they really?

Tired of empty AI promises? Try before you buy and find out which platforms
truly back up their AI search claims.

## Playbook SearchGPT helps you find deeper and more naturally

We're done with another clunky DAM. Eliminate digging and wasting your
precious time.

## Save hours of digging — and money — by repurposing existing assets

Businesses spend thousands of dollars on every photoshoot, only to bury the
results deep in Dropbox or Google Drive. GPT can help you rediscover these
existing assets for your next ad campaigns.

## FAQ

**How does Playbook SearchGPT work?**
Playbook relies on OpenCLIP to generate embeddings and GPT to process queries.
This allows us to map your query to the embedding space, find the closest
results, and identify nearby clusters for follow up suggestions.

**How safe is my data?**
Your data is safe in Playbook. Playbook doesn't claim any ownership, sell your
data, or share any of it with anyone else without your consent. We're here to
support creators.

**Can I try it for free?**
Sign up for Pro ($12 / month) and you'll have a free trial. You can also try
our demo Playbook.

## A demo is worth a thousand words

- [Try Demo GPT](https://www.playbook.com/gpt-demo/)
- [See pricing](https://www.playbook.com/pricing/)
- [Book a demo](https://www.playbook.com/contact)