# Playbook — Your all-in-one media management solution Playbook is an AI-native digital asset management (DAM) platform and media library for freelancers and creative teams. Store, search, and share photos, videos, and design files in one secure, beautiful library. Trusted by world-class brands and 2M+ creatives. ## From upload to final — one library for your entire creative ops Built for teams working with more assets than anyone can keep track of, with an API and MCP server to connect to your AI tools. - Sign up free: https://www.playbook.com/sign-up/ - Request a demo: https://www.playbook.com/contact/ ## Files to finals with a single prompt One workspace that adapts to every creative workflow: - **Creative agencies** — move assets from review to finals and share a professional gallery almost instantly. - **CPG brands** — organize a full campaign shoot by product line and create a share-ready gallery in one prompt. - **Media production teams** — take a shoot from raw footage to final delivery, ready to hand off. - **Marketing managers** — pull logos, guidelines, and approved assets into a shareable library your whole team can access. - **Communication teams** — sort hundreds of photos by moment and deliver a client-ready gallery in minutes. ## Upload & organize — every file arrives tagged, versioned, and in the right place Images, videos, 3D models, GIFs, PDFs. Playbook instantly shows previews and describes every file as it lands. Libraries organize the way each team works — production media, agencies, e-commerce, game studios, social media, photography, and developers. ## Search & AI Actions — search by describing it, then let AI handle the repetitive work "Every image with our packaging on white." Playbook searches by visual content, not just what somebody named them. ### Conversational search Ask for "all assets featuring models" and Playbook finds them by analyzing the actual visual content — then move, copy, tag, or share directly from what it finds. ### AI Organize Playbook reads and understands every file by subject, mood, and brand elements, then auto-tags and sorts them into boards. Set a board rule so every new upload gets tagged and placed automatically. Includes board rules & auto-sort, batch actions, and brand guideline enforcement. ### AI Actions Describe a multi-step task in one prompt. Playbook breaks it into a plan, executes each step in sequence, and checks in before anything major happens. ## Built to connect — your AI tools already know their way around Playbook Playbook speaks MCP, so the AI tools your team already uses can search, tag, and move assets without anyone leaving the chat. One URL to connect. Nothing to build. - **Claude** — add the Playbook connector URL under Settings → Connectors, authorize once, then ask Claude to find, tag, or organize anything in your library. - **ChatGPT** — add the same URL under Settings → Apps; Developer Mode may be required for custom MCP. - **Cursor** — drop the connector URL into `.cursor/mcp.json`, or install it from Cursor's MCP directory. Or skip MCP and call the REST API directly. ## Review & approvals — nothing goes out of sync - **Frame-accurate comments** — pin comments or add annotations to the exact frame, timecode, or pixel. - **Internal-only notes** — control what clients or external partners can see by marking comments internal only. - **Quick approvals** — react with a heart or thumbs down to tell your team what's approved or needs changes. - **Playbook MCP & API** — connect Playbook to your AI tools with the MCP server, or build custom integrations with the API. - **Share link controls** — send secure links with password protection and expiration dates for reviews. - **Version history** — keep every asset iteration together and compare versions side by side. - **Custom fields** — structure your library by SKU, campaign, channel, season, or anything else. - **Desktop sync & mobile** — edit and sync from desktop, review from your phone, access anywhere. ## Enterprise, without the complexity Everything an enterprise DAM does, none of what makes your team avoid it. The controls your IT and brand leads ask for are all here. What's missing is the six-week rollout, the seat minimums, and the training deck nobody reads. Everything you'd expect: SSO and SCIM, granular permissions, audit trails, brand guideline controls, lock board, desktop sync, mobile review, dedicated support. None of what you don't: six-week onboarding, seat minimums, migration fees, mandatory training, a UI only the librarian opens. ### No lock-in Import direct from Dropbox, Drive, or your current DAM. And if you ever want out, every asset, tag, and version is yours to take — originals plus a JSON sidecar carrying tags, versions, and fields. Most DAMs make leaving expensive. We made it a button. ## Plans Free forever on 100GB, no card required, then Pro, Team, and Business tiers as your team grows. Encrypted at rest, two-factor authentication, malware scanned on upload, and private until you make a link. Current prices and limits live on the pricing page. ## Trusted by top creative teams Customer stories from Wilderdog, The Vault Stock, Dorst & Lesser, Warner Bros Discovery Sports, YMCA, Dyla Brands, Opendoor, SuperMush, Invictus Media, and BlendJet. Digital asset management that creative teams actually want to use — enterprise power at consumer pricing. ## See also - [Pricing](https://www.playbook.com/pricing.md) - [Enterprise](https://www.playbook.com/enterprise.md) - [SDK & API](https://www.playbook.com/sdk.md) --- # Pricing — Playbook We have a plan for all your files. Never run out of creative space, again. Pricing toggles between **Monthly** and **Yearly** billing (Pro saves 45%, Team saves 20% on yearly). Paid plans below show **monthly / yearly** per member. Enterprise is quoted per organization. ## Plans ### Free — $0 always Organize personal files and try out Playbook for free. - 100GB storage (or up to 300 assets) - Import from Dropbox, GDrive, OneDrive - 1 member, 3 guests - 1 publish page - Public share links - API: 1K calls / month Sign up free: https://www.playbook.com/sign-up?plan=free ### Pro — $18/month/member, or $10/month/member billed yearly For solo freelancers and small studios managing projects. Everything in Free, plus: - 2TB storage included (+ 1TB per additional member, up to 10TB) - Unlimited assets - Unlimited guests - Unlimited publish pages - Shared link controls - CDN links - Integrations & MCP - API: 20K calls / month Start for free: https://www.playbook.com/sign-up?plan=pro ### Team — $25/month/member, or $20/month/member billed yearly Get more work done and find things faster with Playbook Intelligence. Everything in Pro, plus: - 3TB storage included (+ 2TB per additional member, up to 10TB) - Playbook Intelligence - Conversational search - AI tagging for images & videos - Video scene insights and auto-transcription - Unlimited custom fields - Video frame scrubbing - API: 200K calls / month Start for free: https://www.playbook.com/sign-up?plan=team ### Enterprise — quoted per organization For orgs that need SSO, flexible permissions and custom workflows. Everything in Team, plus: - 15TB storage included (custom storage / BYOS available) - Unlimited members - View-only member role - Whiteglove migration & setup - Unlimited board rules - 3D asset preview - SAML SSO - Live chat support - API: 5M calls / month Chat with us: https://www.playbook.com/contact/ ## Enterprise add-ons Priced per organization, so let's talk. Everything in the Enterprise plan is automatically included. - Bring your own storage - Custom roles & permissions - Custom API volume & rate limits - Dedicated CSM, 24/7 - Change management & onboarding - Workflow & feature customization Chat with experts: https://www.playbook.com/contact/ ## Plan calculator The pricing page includes an interactive calculator — "See which plan fits your team best." Tell it how many members and guests you have and how much storage you need, and it recommends a plan and shows the monthly cost. It quotes yearly billing rates. ## Mini-apps Included with your paid plans. No extra subscriptions. - AI Backgrounds — by Photoroom. Remove or replace a background instantly - IMG to SVG — by Vectorizer. Turn any image into a scalable SVG - Effects & Enhance — by Picsart. Upscale, retouch, and add effects - Image GenAI — by Flux, OpenAI, Stable Diffusion. Generate art with your choice of AI engine - Video format converter — by Playbook. Auto-generate captions for any video - Watermarker — by Playbook. Add custom watermarks before you share ## Storage overage If a Pro or Team workspace exceeds its included storage, we automatically add storage in **1TB increments for $25/month**, up to 10TB total. Enterprise includes 15TB, with custom storage and BYOS available. Existing files remain accessible and downloadable even when over the included limit. ## Frequently asked questions ### What is Playbook? Think of Playbook as your creative HQ: a visual-first space to store, organize, preview, and share files beautifully (images, video, docs and more). Playbook is designed to support all your creative workflows whether you're solo freelancer, agency or part of a global team. ### How do Pro, Team, and Enterprise plans differ? - **Pro** — for solo freelancers or small projects that need powerful storage and advanced sharing features. - **Team** — for small or growing teams that need to find things fast, with Playbook Intelligence (AI tagging, conversational search, video search and transcription), custom fields, and version history. - **Enterprise** — for large and global teams that need org-ready controls like unlimited members, view-only roles, custom permissions, SSO, white-glove onboarding, and higher API limits. Not sure which plan is right for you? Schedule a demo with our team. ### Do plans apply per workspace or per account? Plans apply per workspace you're the Owner of. If you own multiple workspaces, you can update them independently, allowing you to manage projects and teams separately. ### Is there a Playbook mobile app or desktop app? Yes — Playbook is available on web, and also has mobile apps for both iOS and Android. On the desktop side, we also offer a Desktop Sync app (two-way syncing is available to paid plans only). ### Can I switch or cancel my plans anytime? Yes. Head to your workspace's Settings page and click on Billing to view your current plan and manage your subscription. Changes take effect at the end of your billing cycle. ### What happens if I reach my storage limit? - **Free**: the Free plan includes 300 total assets or 100GB of storage, whichever comes first. Once you hit either limit, you'll need to upgrade to Pro, Team, or Enterprise to keep adding new files. - **Pro or Team**: if your workspace exceeds its included storage, we automatically add more in 1TB increments for $25/month, up to 10TB total. - **Enterprise**: 15TB included, with custom storage and BYOS available. Any existing files remain accessible and downloadable anytime, even after your workspace is over the limit. ### What types of files does Playbook support? You can upload nearly any file type to Playbook. We support virtually all common formats for images (JPEG, PNG, GIF, SVG, TIFF, etc.), videos (MP4, MOV, AVI, etc.), audio (MP3, WAV, etc.), documents (PDF, PSD, AI, etc.), and more. ### Are there any upload/download limits? - **Free**: up to 300 files can be uploaded. Video uploads are capped at 2GB per file, with a 10GB limit per download session. - **Pro**: no upload limits, with up to 100GB per download session. - **Team/Enterprise**: no upload limits, with up to 1000GB per download session. These limits will not get in the way of your normal workflow — they protect us and our community from abuse. ### What are mini-apps? Mini-apps are built-in tools, made available right inside your workspace via our partnership with Photoroom, Picsart, etc. With mini-apps, you can access everything you need to complete your projects without ever leaving Playbook. Included in Pro, Team, and Enterprise plans. ### How secure is Playbook overall? Playbook prioritizes security with encryption at rest, two-factor authentication, secure backups, and malware scanning. We use industry-standard encryption so that your files are private, unless explicitly shared with others. ### Where can I get help if I have more questions? - Guides: https://www.playbook.com/tutorial/ - Email: support@playbook.com - Discord: https://discord.com/invite/MKpZvuvqg3 ## See also - Home: https://www.playbook.com/ - Contact: https://www.playbook.com/p/contact/ --- # Playbook MCP Server | Connect Your Asset Library to Any AI Tool > Playbook speaks the Model Context Protocol (MCP), so Claude, ChatGPT, Cursor > and any other MCP client can reach your asset library directly. One URL to > connect. Nothing to build. ## At a glance - **Connector URL** — `https://mcp.playbook.com/mcp` - **Works with** any MCP client, including Claude, ChatGPT, Cursor, Claude Code and Codex - **Setup** — pick your tool, authorize once - **No code required** — the REST API is available separately for custom builds ## Connect - **Claude (web, desktop, mobile)** — open [Playbook in Claude's connector directory](https://claude.ai/directory/playbook) and connect it there. To add it by hand instead, paste the connector URL as a custom connector. - **ChatGPT** — turn on Developer mode in Settings, then add the connector URL with the plus button at [chatgpt.com/plugins](https://chatgpt.com/plugins). Pick OAuth and leave the client ID and secret blank. - **Cursor** — use the one-click "Add to Cursor" link on the [MCP page](https://www.playbook.com/mcp/), or add the connector URL to `.cursor/mcp.json`. - **Claude Code** — `claude mcp add --transport http playbook https://mcp.playbook.com/mcp`, then run `/mcp` and authenticate. - **Codex** — `codex mcp add playbook --url https://mcp.playbook.com/mcp`, then `codex mcp login playbook`. Sign in once when your tool opens the Playbook window, then ask for what you need. The [MCP guide](https://dev.playbook.com/docs/guides/mcp) covers every client in detail. ## Headline tools - **`ai_search` — Find it by what it looks like.** Describe the shot and get matches, no tags required. - **`search_assets` — Filter across everything at once.** Tags, status, custom fields, file type, uploader, combined in a single query. - **`list_assets` — Read the whole library, not a page of it.** Walks the full board tree in one pass, nested boards included. - **`update_asset` — Write the metadata back.** Titles, tags, custom fields, board placement. - **`set_asset_approval` — Change state on a thousand assets at once.** One call, across boards, approved or not. - **`upload_from_urls` — Bring a hundred files in per call.** Fetched, routed to the right board, titled and tagged on the way in. ## Full toolset - **Search and read**: `ai_search`, `search_assets`, `list_assets`, `get_assets`, `get_asset_previews` - **Boards**: `list_boards`, `list_board_children`, `get_board`, `create_board`, `update_board`, `copy_assets`, `move_assets` - **Metadata**: `update_asset`, `update_asset_status`, `change_asset_tags`, `set_asset_approval`, `list_custom_fields`, `create_custom_field` - **Versions**: `create_asset_version`, `list_asset_versions`, `revert_asset` - **Sharing**: `share_board`, `publish_board`, asset permalinks - **Comments and notes**: `get_comments`, `create_comment`, `create_note` - **Uploads**: `upload_from_urls` - **Workspace**: `list_organizations`, `list_members` - **Destructive**: `delete_asset`, `delete_board`, `delete_custom_field` ## FAQ **What is MCP?** MCP (the Model Context Protocol) is an open standard for connecting AI assistants to outside tools and data. An app publishes an MCP server, and any MCP client can use it. Playbook publishes one, so an assistant can work with your workspace directly instead of you copying files into a chat. **Which AI tools can I connect?** Any client that speaks MCP. Claude, ChatGPT, Cursor, Claude Code and Codex are the ones teams ask for most, but the same connector URL works anywhere else. **What can the assistant see and do?** It connects as you and works inside your account's permissions: it reaches the boards and assets you can already reach, and nothing that hasn't been shared with you. It can also make changes, the same ones you can make yourself. Tagging, filing, versioning, approving, creating boards, sharing, and bringing in files from a URL. **Can it break anything?** Deleting is a soft delete: anything removed goes to your Playbook trash and can be restored. The assistant is also instructed to confirm with you before deleting anything. On plans with version history, replacing a file keeps the original as a version you can roll back to. **Does it work across all my workspaces?** Yes. One connection reaches every workspace your account belongs to, and the assistant works in whichever one you name. If you don't say, it will ask. **Do you train on my assets?** No. Playbook does not use your assets to train models. Once an assistant is connected, what it does with the files it retrieves is governed by that tool's own data policy. **Which plans include MCP?** All of them, starting with Free. MCP requests count toward your plan's monthly API calls: 1K on Free, 20K on Pro, 200K on Team, 5M on Business. See [pricing](https://www.playbook.com/pricing/) for the full breakdown. **How is this different from the API?** MCP is for the assistant: it discovers what Playbook can do and calls it on your behalf, in conversation. The REST API is for software you write. Both reach the same workspace, and the [developer docs](https://dev.playbook.com) cover the API. ## Links - [MCP page](https://www.playbook.com/mcp/) - [Playbook in Claude's connector directory](https://claude.ai/directory/playbook) - [MCP guide](https://dev.playbook.com/docs/guides/mcp) - [Developer docs](https://dev.playbook.com) - [Pricing](https://www.playbook.com/pricing/) --- # Enterprise SDK — A Media Library That Scales With You | Playbook > Playbook's SDK makes it effortless to manage media in your product without > building a file manager from scratch. Integrate anywhere. ## Three boxes (top of page) - **Integrate in minutes** — Embed a fully customizable media library with just a few lines of code. - **Pick your features** — Toggle exactly what you need: galleries, tags, uploads, board structures. - **Instantly usable asset** — Instant uploads, tagging, fast search and more — right inside your platform. ## Build your own vs Playbook SDK | Feature | Build Your Own | Playbook SDK | | --- | --- | --- | | File Sync | Refer to pricing on AWS S3, Azure Storage, Google Storage, Cloudflare R2, DigitalOcean Spaces | Included | | Front-End UI/UX | $500K – $1M development cost (1 – 1.5 years) | Ready in 1–6 months, free setup | | Advanced File Editing | $1M – $2M development cost (1.5 – 2 years) | Ready in 1–3 months, free setup | | Maintenance | In-house | Fully managed | | Total Cost | $3M – $4M+ plus opportunity cost | Bandwidth as low as $0.18/GB | ## Media Library SDK in Action — example use cases ### User Training Video Library Manage video assets all in one place and publish anywhere in your site. - All media - Search and tags ### Internal Resources Hub Manage all your brand and press assets in one place. Publish internally and externally. - All media - Upload and download - Search and tags ### User Media Library File sharing and collaboration, built right into your product. - Custom front-end UX/UI ## Trusted by creative teams — six benefits - **Effortless development** — Upload, organize, and manage assets without juggling multiple tools. - **Fast and lightweight** — Optimized for speed, with seamless API calls and minimal frontend work. - **Customizable UI** — Use prebuilt components and style them to match your brand. - **Flexible uploads** — Bulk uploads, auto-tagging, and real-time processing. - **Powerful search** — Find assets in seconds with advanced tagging, metadata, and full-text search. - **Global delivery** — Serve media at lightning speed with worldwide CDN support. ## Frequently asked questions ### How does Playbook SDK & API work? Your development team first gets access to our SDK and API documentation, where they can generate an authentication key for their developer account to get started. The Playbook Media Library SDK includes three key components: - **File Sync SDK** — Sync user or client files seamlessly with Playbook's storage. - **Front-End UX/UI SDK** — Build a white-labeled media library with folders, subfolders, asset views, sharing, and search. - **Advanced File Manager SDK** — Enable bulk editing and access AI-powered editing tools. ### How much does it cost? Pricing varies based on your project's needs. Contact us to discuss your specific requirements. ### What are some common use cases? - Hosting user training material in a product - Managing and sharing media kits across multiple touchpoints from a single source - Building a custom media library within a product, complete with collaboration and sharing features ### How do I get more information? Reach out for a demo — typical response within 24–48 hours. ## Get developer access - Get started: https://www.playbook.com/sign-up?navigateTo=sdk ## See also - Pricing: https://www.playbook.com/pricing/ - Home: https://www.playbook.com/ --- # Playbook for Consumer Brands — The Bigger the Brand, the Messier the Assets. Until Now. > Playbook is designed to grow with your catalog, organizing product shots, > licensed artwork, and campaign files across markets. Keep your team and > partners in the loop with clear approvals while shipping campaigns on time. ## ROI & benefits — numbers that actually matter - **424M+** total assets securely managed in Playbook - **5+ hrs** weekly average saved from faster asset discovery - **30%** reduction in campaign time-to-launch after adoption ## Popular use cases — one central platform, end-to-end workflows 1. **Centralize your product catalog.** Store all product shots, packaging, and campaign creative in one visual library. Smart boards apply tags and fields automatically. 2. **Simplify approvals.** Cut approval cycles by 50% with reactions, in-line comments, and timestamps. Real-time updates ensure no one misses a beat. 3. **Share once, use everywhere.** From social campaigns to retailer toolkits, distribute your assets with one simple link you can update or revoke any time. > "We don't need to be in the same room anymore. It's asynchronous, exact, and > more human. You can see exactly what needs to change without interpreting > vague comments." > — David Bret, VP of Marketing at Warner Brothers Sports ## 01. Centralize your product catalog — Product shots, packaging, and campaign creative in one workspace - **Powerful visual workspace** — Preview, organize, and collaborate on images, video, documents, creative files and more, all in one place. - **Metadata & custom fields** — Customizable metadata and tags ensure every asset is instantly searchable and categorized by SKU, channel, and more. - **Real-time updates** — Activity, comments, and version updates show up live in the Conversations tab, so stakeholders never miss a beat. ## 02. Simplify approvals — Cut approval cycles in half with advanced collaboration - **Anchored & timestamped comments** — Comments stay attached to the exact second, pixel, or frame, keeping creative reviews focused and easy to follow. - **Grouping versions** — Stack versions or similar files into a single group to ensure one source of truth. - **Internal comments** — Control what external partners or vendors see with internal-only comments. - **Quick reactions** — Simply react with a heart or thumbs down to let your team know what's approved or unapproved. ## 03. Share once, use everywhere — Distribute your assets with one simple, secure link - **Flexible sharing controls** — Send secure links for retailer portals, marketing kits, or seasonal launches. Revoke or update access any time. - **Publish branded retailer toolkits** — Package your logos, campaign creative, and product shots into beautifully branded portals with Playbook Publish. ## Real teams using Playbook - **Dorst & Lesser** — United 75+ creators in one workspace. https://www.playbook.com/p/dorst-and-lesser/ - **Blendjet** — Streamlined 17TB of files for faster campaign launches. https://www.playbook.com/p/blendjet/ - **SuperMush** — Fueling fast-paced Gen Z campaigns at scale. https://www.playbook.com/p/supermush/ ## Ready to streamline your media workflow? - Book a quick 15-min demo: https://www.playbook.com/contact ## See also - Home: https://www.playbook.com/ - Pricing: https://www.playbook.com/pricing/ - SDK: https://www.playbook.com/sdk/ --- # The Command Center for Creative Agencies | Playbook > Playbook is the creative agency command center — manage briefs, assets, > reviews, and client delivery in one place. Keep every client, campaign, and > creative asset in perfect order — from first brief to final delivery. ## At a glance - **10×** faster to find any asset vs drive - **0** back-and-forth emails to share client work - **5TB** starting storage — 300× more than Google Drive - **1 click** from final file to branded client gallery ## From brief to delivery — built for every stage of the creative process 1. **Brief & brainstorm** — Consolidate moodboards, references, and briefs into a single shared space so every project starts aligned. 2. **Produce & organize** — Keep design files, video, and copy assets organized by client and campaign, searchable in seconds, not hours. 3. **Review & approve** — Collect precise annotations and threaded feedback with version history, so nothing ever gets lost in an email thread. 4. **Deliver & impress** — Share polished, branded client portals in one click — sleek, secure, and ready to present. ## 01. Client Delivery — Impress clients with beautiful delivery Stop sending zip files and folder links. Publish polished, branded client galleries in one click — customized to match each brand and stunning enough to become part of the presentation itself. **From final file to client-ready gallery in seconds.** Playbook's Publish feature lets you create fully branded portals for every client — custom domains, your logo, their colors. No extra tools, no developer needed. Share a link and let the work speak for itself. ## 02. Upload & Download Speed — Faster than Google Drive, by a lot Large creative files shouldn't slow you down. Playbook is built for the heavy stuff — RAW photos, 4K video, layered PSDs — uploaded and retrieved at full speed, no compression, no waiting. **Your tools shouldn't make you wait.** Playbook's infrastructure is optimized for creative file sizes. Bulk-upload an entire campaign shoot, download a client's final deliverable package, or sync your desktop folder — all without the spinner anxiety. AI auto-tags assets instantly the moment they arrive. ## 03. Collaboration & Versioning — Comment. Compare. Ship. Every revision, every note, every decision — preserved and trackable. Your team and clients stay aligned on the latest version without a single "which file is final?" email. **V1 to final, without losing anything.** Built-in version stacking keeps every revision inside the same asset view. Side-by-side comparison lets stakeholders make confident decisions. Threaded comments with timestamps mean feedback is always pinned to the exact frame or file it belongs to — no more lost Slack messages. Features: Side-by-Side Compare · Threaded Comments · One-Click Restore · Full Audit Trail · Batch Download ## 04. Client & Access Management — Manage all your clients in one place One workspace. Every client neatly separated. Full control over who sees what — whether it's a full-time team member, a freelancer on a single campaign, or a client reviewing deliverables. **One workspace. Multiple clients. Zero permission chaos.** Link multiple asset libraries under a single agency account — each client keeps its own structure while sharing the same access model. Freelancers and collaborators get exactly the access they need. When a project wraps, you revoke it cleanly, completely, and instantly. Features: Multi-Client Libraries · Guest & Collaborator Roles · Sign-In Audit Log · Per-Person Permissions · Invite by Email or Link ## 05. AI Auto-Tagging — Every asset tagged automatically The moment a file lands in Playbook, AI breaks it down and tags every detail — content, color, subject, format, and more. No more hunting through folders with cryptic filenames. Your entire creative library becomes searchable without anyone lifting a finger. **From raw upload to fully indexed in seconds.** Playbook's AI automatically extracts and categorizes metadata across 16+ dimensions — integrated with Gemini, OpenAI, and Playbook's own production LLM. Find any asset by describing it naturally: "find all lifestyle shots with warm tones from the Q2 campaign." Features: AI Auto-Tagging · Natural Language Search · 16+ Metadata Dimensions · OCR & Text Detection · Smart Clustering ## 06. Creative Tools & Partner Apps — Your entire toolkit in one click Playbook ships with a curated ecosystem of creative and post-production tools. Admin enables them once — every team member and collaborator gets access, no separate licenses or permission juggling required. ## Ditch the drive. Keep the chaos out. Your clients deserve better than a Dropbox link. Your team deserves better than version_final_FINAL2. Playbook is the creative command center built for agencies that refuse to look amateur. - Book a demo: https://www.playbook.com/contact - See pricing: https://www.playbook.com/pricing/ ## See also - Home: https://www.playbook.com/ - Pricing: https://www.playbook.com/pricing/ - SDK: https://www.playbook.com/sdk/ --- # Playbook for Game Studios — Stop Paying Twice for Assets You Already Own > Playbook is the AI-native asset library that lets you search everything your > studio has ever made before you commission a single new piece. ## At a glance - **16+** shot-level metadata categories extracted on every upload - **30%** average reduction in duplicate asset commissions - **4hrs** saved per brief by using existing reference - **1×** upload — instantly tagged, searchable, and reviewable ## The problem — outsourcing budgets leak quietly, repeatedly, and expensively - **Duplicate commissions** — New contractors deliver assets your studio already paid for 18 months ago, buried in a shared drive no one searches. - **No searchable archive** — Assets live in project folders, Dropbox links, and vendor hard drives. There's no single place to check "do we have this?" - **Slow brief approval** — Outsourcing coordinators spend hours digging for reference before a brief can even go out the door. - **Vendor drift** — Without a shared source of truth, vendors re-interpret style guides and you pay for revisions that shouldn't exist. ## 01. AI Auto-tagging — Your library, indexed before you search it Drag in assets from past projects — characters, environments, props, UI kits. Playbook's visual search surfaces near-matches, not just exact filenames. **From raw upload to fully indexed in seconds.** Playbook's proprietary Media Library Interface automatically extracts and categorizes metadata across 16+ dimensions the moment an asset hits your library. Integrated with Gemini, OpenAI, and Playbook's own production LLM — it's the tagger that actually understands game production. ## 02. Natural Language Search — Search before you spend Before any brief goes to a vendor, your team runs a 30-second search. If something close already exists, reuse or adapt it — no commission needed, no budget touched. Try searching things like: - "fantasy armor, worn, female silhouette, dark palette" - "modular sci-fi corridor props, low poly" - "ambient UI sounds, non-intrusive, menu interaction" ## 03. Spatial 3D Review, powered by Miris — Review the real asset, not a video of it Traditional outsource review compresses a 3D model into a flat turntable render — stripping the material detail and geometry your team actually needs to give useful feedback. Playbook streams the live asset directly to every reviewer, on any device, at once. **From turntable hell to spatial heaven.** Playbook + Miris streams the real asset — characters, environments, props — to any device. A creative director on a laptop and an external partner on a tablet see the same full-fidelity model. Simultaneously. No GPU per viewer required. ## 04. Reusable asset discovery — One library. Every version. Every vendor. The longer you use Playbook, the less you commission from scratch. Your library becomes an asset in itself — one that compounds in value every quarter as more past work becomes reusable future work. **V1 to V5 and back again, without breaking a sweat.** Built-in version stacking means every upload lives inside the same asset view. Side-by-side comparison lets stakeholders make confident decisions. The full version history — who uploaded, when, from which agency — is tracked and saved so your audit trail is always complete. ## 05. Membership & Permissions — Who sees what, you decide Productions run on trust and access control. Playbook's membership system keeps your full-time crew, external agencies, and external partners on exactly the right side of every permission boundary — with sign-in history tracked for every action. **One workspace. Multiple libraries. Zero permission chaos.** Link multiple Media Libraries under a single organization so each production keeps its own structure while sharing the same access model. Guests and collaborators get scoped access without the admin overhead. And when a vendor wraps, you revoke — cleanly, completely, instantly. ## 06. Creative Tools & Partner Apps — Your entire toolkit, one provisioning click Playbook ships with a curated ecosystem of creative and post-production tools. Admin enables them once — every team member and collaborator gets access, no separate licenses or permission juggling required. ## Ready to roll? Set up takes one day. Savings start immediately. Join production teams who've stopped wrestling with scattered drives, cryptic filenames, and proxy hell. Playbook is where serious studios manage their work. - Book a studio demo: https://www.playbook.com/contact - See pricing: https://www.playbook.com/pricing/ ## See also - Home: https://www.playbook.com/ - Pricing: https://www.playbook.com/pricing/ - SDK: https://www.playbook.com/sdk/ --- # Playbook for Media & Entertainment — Studio Ready > The AI-native media library built for production teams who can't afford to > waste a frame. From shot-level search to live 3D review — your entire > creative pipeline, finally in one place. ## Capabilities at a glance AI Shot Tagging · Natural Language Search · 3D Spatial Review · Version Control · Agentic Upload · Permissions & Access · Partner App Ecosystem · BYOS Storage ## By the numbers - **16+** shot-level metadata categories extracted on every upload - **∞** concurrent 3D reviewers — no GPU bottleneck - **0** proxy exports needed for 3D review - **1×** upload — instantly tagged, searchable, and reviewable ## 01. AI Autotagging — Your footage knows exactly what it is The moment a clip lands in Playbook, AI breaks it into shots and tags every frame — scale, angle, framing, motion, lighting, environment, subjects, and more. No more hunting through folders with cryptic filenames. **From raw upload to fully indexed in seconds.** Playbook's proprietary Shot-Level Media Library Interface automatically extracts and categorizes metadata across 16+ dimensions the moment footage hits your library. Integrated with Gemini, OpenAI, and Playbook's own production LLM — the tagger that actually understands production. ## 02. Natural Language Search — Find any scene, any way you'd describe it Forget cryptic filenames and folder archaeology. Type "find scenes where a man is washing his face" and Playbook surfaces every matching shot across your entire archive. Shot-level, not just clip-level. **Search the way your brain works.** Powered by an agentic search layer, Playbook understands production context — not just filenames. Auto-clustering filters break results into Full Videos, In Shots, Episodes, and rich Metadata views so you drill in without losing momentum. Frame scrubbing means you never miss the exact take you needed. ## 03. Spatial 3D Review (with Miris) — Review 3D assets as they were built Stop exporting proxy videos of your 3D work. With Miris integration, Playbook streams full-fidelity 3D assets directly in your browser. Rotate, inspect materials, and pin feedback to exact coordinates — no DCC tools, no GPU hardware, no export step. **From turntable hell to spatial heaven.** A creative director on a laptop and an external partner on a tablet see the same full-fidelity model. Simultaneously. No GPU per viewer required. Features: Full-Fidelity Streaming · Browser-Native, No Install · 3D Coordinate Feedback · Device-Agnostic · OpenUSD Support · No Per-Viewer GPU Cost ## 04. Version Control & Audit History — Every version, every decision, preserved Assets ship through dozens of revisions before picture lock. Playbook keeps every version intact — compare side-by-side, restore an old cut, and maintain a complete audit trail without losing a single frame of context. **V1 to V5 and back again, without breaking a sweat.** Built-in version stacking means every upload lives inside the same asset view. The full version history — who uploaded, when, from which agency — is tracked and saved. Features: Side-by-Side Compare · One-Click Restore · Full Audit Trail · Agency Attribution · Batch Download ## 05. Membership & Permissions — Who sees what, you decide Productions run on trust and access control. Playbook's membership system keeps your full-time crew, external agencies, and external partners on exactly the right side of every permission boundary — with sign-in history tracked for every action. **One workspace. Multiple libraries. Zero permission chaos.** Link multiple Media Libraries under a single organization so each production keeps its own structure while sharing the same access model. When a vendor wraps, you revoke — cleanly, completely, instantly. Features: Workspace-Wide Library Linking · Guest / Collaborator Roles · Sign-In Audit Log · Invite by Email or Link · Per-Person Permissions ## 06. Creative Tools & Partner Apps — Your entire toolkit, one provisioning click Playbook ships with a curated ecosystem of creative and post-production tools. Admin enables them once — every team member and collaborator gets access, no separate licenses or permission juggling required. ## Ready to roll? Your studio. Studio Ready. Join production teams who've stopped wrestling with scattered drives, cryptic filenames, and proxy hell. Playbook is where serious studios manage their work. - Book a Studio Demo: https://www.playbook.com/contact - See pricing: https://www.playbook.com/pricing/ ## See also - Home: https://www.playbook.com/ - Pricing: https://www.playbook.com/pricing/ - SDK: https://www.playbook.com/sdk/ - For game studios: https://www.playbook.com/games/ --- # Creative Collaboration & Editing — Annotation, Video Comments | Playbook > Attach feedback to your assets in Playbook with precise annotation, > frame-accurate video comments, and threaded replies — so creative teams and > clients stay aligned without the email back-and-forth or screenshot > markup chaos. ## Manage conversations with one tool Attach feedback to your assets right in Playbook with precise annotation and timestamp capabilities for faster clarity and alignment. - [Create Playbook free](https://www.playbook.com/sign-up/) - [Schedule a demo](https://www.playbook.com/contact) ## Key benefits of collaboration & editing ### 01. Annotation commenting Attach a comment to an area in an asset for clearer, faster feedback. ### 02. Client feedback on public board or assets Comment directly on an asset to clarify exactly what needs to be changed, and @-mention clients so everything stays connected during projects. ### 03. Video comments at a particular timestamp Attach comments to exact frames on video assets. ### 04. Replies of replies and mention teammates Keep conversations with teammates and clients in one place, and keep everyone on the same page. ## The new way to manage files and folders Try Playbook for yourself, then add your whole team. - [Get started](https://www.playbook.com/sign-up/) - [Schedule a demo](https://www.playbook.com/contact) - [See pricing](https://www.playbook.com/pricing/) --- # Playbook Desktop App | Sync & Access Creative Files Offline > The Playbook Desktop App lets you access, edit, and sync your creative files > from anywhere — even offline. Changes sync automatically when you're back > online, keeping your whole team up to date without manual uploads or > "final_v3" folders. ## At a glance - **Mac OS** and **Windows** desktop apps, free to install - **Auto-sync** with the green-checkmark indicator on every file - **Offline access** — keep working without internet, sync when you reconnect - **Native integrations** — open files directly in your existing creative apps ## Download - [Download for Mac OS](https://storage.googleapis.com/playbook-desktop/dmg/universal/Playbook%20Desktop.dmg) - [Download for Windows](https://storage.googleapis.com/playbook-desktop/exe/x64/Playbook%20Desktop.exe) ## 01. Playbook Sync New or updated files are automatically synced to Playbook, keeping your whole team up-to-date. Look for the green checkmark next to your files to confirm that your content is synced. Available on the Pro plan and above. ## 02. Native integrations We work seamlessly with your existing workflow. Open your apps directly from Playbook. When you're done, just save and Playbook will automatically sync for you. ## 03. Offline access The Playbook desktop app makes it easy to access your files and folders even when you don't have an internet connection. Once you're back online, Playbook will automatically update with all your offline changes. ## FAQ **How does Playbook Sync work?** Playbook Sync allows you to make specific boards and assets available offline. Work on files in the app of your choice, and any changes will get synced to your Playbook workspace. **What does it mean to make files offline?** When you "sync" a board, files in the board are saved in your local drive, making them available even when you're without internet connection. Playbook will only save the files of your choice, so that you can save storage space. **How do I get Playbook Sync?** Playbook Sync is available on the Pro plan and above. ## Try Playbook for yourself, then add your whole team - [Download for Mac OS](https://storage.googleapis.com/playbook-desktop/dmg/universal/Playbook%20Desktop.dmg) - [Download for Windows](https://storage.googleapis.com/playbook-desktop/exe/x64/Playbook%20Desktop.exe) - [See pricing](https://www.playbook.com/pricing/) --- # Enterprise Digital Asset Management for Creative Teams | Playbook > Playbook gives enterprise creative teams a secure, centralized hub to store, > search, and collaborate on all their assets at scale. The AI-native media > library built for marketing teams who can't afford a broken asset pipeline — > from instant brand search to agentic campaign management, your entire content > operation, finally under control. ## At a glance - **16+** metadata dimensions to auto-tag every upload - **Unlimited** team members reviewing assets simultaneously - **5TB** storage to start - **50ms** to find anything ## 01. AI Asset Intelligence — Your brand library knows exactly what's in it The moment a creative asset lands in Playbook, AI tags every image, video, and file across 16+ dimensions — visual style, color palette, campaign, product, talent, usage rights, and more. No more "where's that hero shot from Q3?" **From raw upload to fully searchable in seconds.** Playbook's AI extracts and categorizes metadata across every asset the moment it hits your library — integrated with Gemini, OpenAI, and Playbook's own production LLM. Marketing teams stop wasting hours hunting through Dropbox folders with cryptic filenames. Every asset is immediately discoverable, the way your team actually thinks about it. Features: Visual Style & Tone · Color & Brand Palette · Campaign Tagging · Product & SKU Detection · Talent & Subject · Usage Rights Metadata · Format & Resolution ## 02. Natural Language Search — Find any asset, any way you'd describe it Powered by an agentic GPT search layer, Playbook understands creative and brand context — not just filenames and tags someone remembered to apply in 2022. Auto-clustering breaks results into categories that make sense for marketing workflows. Find the right visual for the right channel, right now. **Search the way your brief is written.** Playbook's infrastructure is optimized for creative file sizes. Bulk-upload an entire campaign shoot, download a client's final deliverable package, or sync your desktop folder — all without the spinner anxiety. AI auto-tags assets instantly the moment they arrive so you're never starting from scratch. Features: Natural Language Queries · Visual Attribute Search · Campaign Filtering · Channel-Specific Results · Usage Rights Filtering · Save Collections ## 03. 3D Product Review (Powered by Miris) — Review 3D product assets as they were built Stop emailing turntable videos and hoping reviewers can give useful feedback on a compressed proxy. With Miris integration, Playbook streams full-fidelity 3D product assets in your browser. Rotate, inspect finishes, and pin feedback to exact surfaces — from any device, anywhere. **From turntable hell to spatial confidence.** Marketing teams reviewing 3D packaging, product renders, or campaign assets have always suffered from fidelity loss in review. Playbook + Miris streams the actual asset — not a flattened video proxy — to any device. Your CMO on a phone, your agency partner on a tablet, your internal team on laptop all see the same full-fidelity model. No GPU infrastructure. No installs. No wasted revision rounds from miscommunication. Features: Full-Fidelity Streaming · Browser-Native, No Install · Pinned 3D Feedback · Works on Any Device · OpenUSD Support · No Per-Viewer GPU Cost ## 04. Campaign Version Control — Every version. Every market. Preserved. Global campaigns ship through dozens of localizations, legal revisions, and channel adaptations. Playbook keeps every version intact — compare regional variants side-by-side, restore a prior approved cut, and maintain a complete compliance trail without a single spreadsheet. **V1 to final market-ready, without breaking a sweat.** Built-in version stacking means every creative iteration lives inside the same asset — no more V_FINAL_v3_APPROVED_USE-THIS-ONE.jpg. Side-by-side comparison gives brand managers and legal teams the confidence to approve fast. The full edit history — who changed what, when, for which market — is tracked automatically. Your compliance team will sleep better. Features: Regional Variant Compare · One-Click Restore · Full Compliance Audit Trail · Market Attribution · Legal Approval Timestamps · Batch Download by Version ## 05. Enterprise Access Control — Who sees what. You decide. Always. Enterprise marketing runs on brand governance and access control. Playbook's permission system keeps your internal team, regional offices, external agencies, and freelancers on exactly the right side of every asset boundary — with a full sign-in and access log for every action. **One org. Every market. Zero brand chaos.** Link multiple brand libraries under a single organization — global HQ, regional hubs, and campaign-specific workspaces each maintain their own structure within one coherent system. External agencies get scoped access to exactly what they need and nothing more. When a campaign ends or an agency relationship changes, you revoke access cleanly, completely, and instantly. No lingering permissions. No brand leaks. Features: Multi-Market Library Linking · Agency Guest Roles · Full Access Audit Log · SSO & Enterprise Auth · Granular Permissions · Instant Revocation ## 06. Creative Tools & Partner Apps — Your entire toolkit in one click Playbook ships with a curated ecosystem of creative and post-production tools. Admin enables them once — every team member and collaborator gets access, no separate licenses or permission juggling required. ## Your brand library. Finally under control. Join marketing teams who've stopped wrestling with broken folder structures, expired Dropbox links, and off-brand agency deliverables. Playbook is where serious brands manage their creative work. - [Book a demo](https://www.playbook.com/contact) - [See pricing](https://www.playbook.com/pricing/) ## Trusted by world-class brands & 2M+ creatives Customers include Warner Bros., Ace Hotel, Maybourne Hotel, Bank of New Zealand, Australian Sailing, Chemist Warehouse, Holland & Barrett, Allstate, Instacart, Keller Williams, YMCA, School of Rock, and many more. --- # AI-Powered Creative Search | Find Any Asset Instantly | Playbook > Search your entire creative library naturally with Playbook's GPT-powered > search. Find campaigns, photoshoots, and assets buried deep in your archives > in seconds — without rebuilding folder structures, remembering filenames, or > tagging anything manually. ## At a glance - **50x** more likely to find what you want vs. filename / folder search - **24/7** GPT-powered search across your entire asset library - **Natural language** queries — describe what you need, get what you mean - **Available** on the Playbook Team plan ## Search deeper and more naturally Playbook x GPT for creative teams. Find your last year's campaigns, photoshoots buried deep in your archives, and social media assets that you didn't know you had. - [Try Demo GPT](https://www.playbook.com/gpt-demo/) ## 01. Ask GPT anything No need for designers to start from scratch. GPT is there 24-7 to find whatever you need to make those campaign deadlines. ## 02. See improved results You're 50 times more likely to find what you want than by using typical filename or folder name searches that most DAMs rely on. ## 03. Ask follow up questions GPT suggests follow up questions to narrow down your searches and find exactly what you want. ## Every DAM claims they have AI search — but do they really? Tired of empty AI promises? Try before you buy and find out which platforms truly back up their AI search claims. ## Playbook SearchGPT helps you find deeper and more naturally We're done with another clunky DAM. Eliminate digging and wasting your precious time. ## Save hours of digging — and money — by repurposing existing assets Businesses spend thousands of dollars on every photoshoot, only to bury the results deep in Dropbox or Google Drive. GPT can help you rediscover these existing assets for your next ad campaigns. ## FAQ **How does Playbook SearchGPT work?** Playbook relies on OpenCLIP to generate embeddings and GPT to process queries. This allows us to map your query to the embedding space, find the closest results, and identify nearby clusters for follow up suggestions. **How safe is my data?** Your data is safe in Playbook. Playbook doesn't claim any ownership, sell your data, or share any of it with anyone else without your consent. We're here to support creators. ## A demo is worth a thousand words - [Try Demo GPT](https://www.playbook.com/gpt-demo/) - [See pricing](https://www.playbook.com/pricing/) - [Book a demo](https://www.playbook.com/contact) --- # Playbook | Your go-to creative management solution > Playbook brings powerful media management and creative workflow tools > together in one product, helping teams deliver projects faster and smarter. > Project management for all creatives — see everything, find anything. ## Why teams choose Playbook - **Organize projects fast and easy.** Keep files, comments, and tasks tied to the right people with flexible invites. - **Find files fast and share instantly.** Work more efficiently with AI-powered image-to-text, custom tags, and related assets. - **Invite anyone and manage people easily.** Add guests to specific projects or to your entire workspace. - **Smart, efficient storage to keep your files safe.** Save storage space and money by detecting and linking copies back to the original. ## World's first collaborative creative space For teams, Playbook makes it easy to share and collaborate on visual projects. For freelancers, Playbook makes it easy to collaborate with clients and share their work with the world. Join 10,000+ businesses and teams that use Playbook. ## Artists & designers love Playbook "A novel approach to cloud storage!" — Jonathan Ruzek, Happiness Engineer "It's super fast to upload and share video files without waiting to process." — Carl Barrett, Product Design Manager "Playbook combined the visual presentation of Pinterest and the file convenience and accessibility of Google Drive." — Madison Park, UI/UX student "I love Playbook's simple & beautiful interface, its generous free plan and frequent product updates." — Aniket Borhade, Website Designer & Digital Marketer "Didn't have to learn anything to start using it. It's click, drag and booom!!" — Rodrigo Leles, Senior Product Designer "I love how we can see all the work for our clients in one (visual) place." — Kate Starr, Director of Design, Blue State "The visual experience is much better compared to any other drive. I love the way I can set custom thumbnails to the files." — N P, Designer ## Trusted by teams and designers from Bungalow · Opendoor · Concept Art House · Literati · Folx Health · Red Antler · Farmstead · Fresh Prints · Dribbble · Qualia. ## The new way to manage files and folders Try Playbook for yourself, then add your whole team. - [Create Playbook free](https://www.playbook.com/sign-up/) --- # Smarter Storage — A Visual Workspace Beyond Folders | Playbook > Playbook is a living, breathing creative library — drag-and-drop uploads, > real-time high-res previews, smart grouping, custom tags, and batch actions > for the way creative work actually happens. ## A Visual Workspace Beyond the Messy Folders Experience a living, breathing library designed for the way creative work actually happens. - [See it in action](https://www.playbook.com/sign-up/) ## 01. Real-time upload with high-res previews Drag, drop and forget about it. Playbook handles heavy lifting in the background, generating **stunning, high-resolution previews instantly** — from large RAW formats to PNGs. In Playbook, you can also add **HEX codes, live URLs, and notes** right alongside your assets. ## 02. Grouping = Zero Clutter **Group** similar formats, iterations, or file types into elegant 'stacks.' Playbook's visual intelligence automatically detects duplicates and merges or groups them so your library stays clean without manual cleanup. ## 03. Flexible View Modes Your work isn't one-size-fits-all, so your view shouldn't be either. Switch between **Gallery** for visual browsing, **List** for detail-rich displays, or **Kanban** to track projects through stages — all without leaving the board. ## 04. Tags & Custom fields Easily add any custom **#tags** to your assets or use our built-in **Custom fields** to categorize by attributes like Locations, Vibe, or Client. Deep-search metadata makes everything discoverable in seconds. ## 05. Move at the speed of a click Need to copy 500 assets to a new board, update their tags, and change their permissions? Playbook's batch actions let you manage thousands of files at once — without the slow, file-by-file drudgery of traditional folder systems. ## Ready to see your files in a new way? - [Join for free](https://www.playbook.com/sign-up/) - [Chat with us](https://www.playbook.com/contact) - [See pricing](https://www.playbook.com/pricing/)