# Playbook

> Playbook is a digital asset management (DAM) platform built for creative teams — designers, photographers, agencies, game studios, and consumer brands. Store, search, and share photos, videos, and design files in one AI-native media library with AI-powered search, automatic tagging, and shareable brand portals. Often used as a more visual, creative-focused alternative to general-purpose storage like Google Drive or Dropbox, and as a more affordable alternative to enterprise DAM tools like Bynder or Brandfolder. Supports MCP (Model Context Protocol) for AI agent integrations and offers a free tier for individual creatives.

This file is an index for LLM crawlers. Links ending in `.md` resolve to a
markdown representation of the page at the same path (e.g. `/pricing/` ↔
`/pricing.md`). Other links point to the live HTML page.

## Core pages

- [Home](https://www.playbook.com/index.md): Digital asset management and creative file storage for designers, photographers, and creative teams. Features AI-powered search, auto-tagging, brand portals, and integrations with creative tools — an affordable alternative to Bynder, Brandfolder, and Air for small to mid-size teams.
- [Pricing](https://www.playbook.com/pricing.md): Plans for individual creatives, small teams, and businesses including a free tier. Affordable DAM pricing compared to enterprise tools like Bynder or Brandfolder — built for creative teams that need more than Google Drive or Dropbox without the enterprise cost.
- [SDK](https://www.playbook.com/sdk.md): Enterprise SDK for embedding a media library directly into your product.
- [Smarter Storage](https://www.playbook.com/smarter-storage.md): How Playbook organizes visual files more intelligently than Google Drive or Dropbox with AI tagging, visual search, and file structures designed for photo, video, and design asset workflows.
- [Enterprise](https://www.playbook.com/enterprise.md): Enterprise DAM with SSO, advanced permissions, admin controls, and dedicated support for large creative organizations, brand teams, and studios.
- [Desktop App](https://www.playbook.com/desktop.md): Mac and Windows desktop apps with Playbook Sync, native creative-app integrations, and offline access — keep your team's files synced even without internet.
- [GPT Search](https://www.playbook.com/gpt.md): GPT-powered creative search that understands natural-language queries — find buried campaigns, photoshoots, and social assets 50x more reliably than filename or folder search.
- [Collaboration & Editing](https://www.playbook.com/collaboration-editing.md): Annotation commenting, frame-accurate video comments, threaded replies, and @-mentions to keep creative feedback aligned between teams and clients.

## Use cases & customers

- [Consumer Brands](https://www.playbook.com/consumer-brands.md): Asset management for consumer brand teams managing product imagery, packaging, retailer toolkits, and campaign assets across internal teams and external agencies.
- [Creative Agencies](https://www.playbook.com/creative-agency.md): Command center for creative agencies — manage client briefs, reviews, deliverables, campaign assets, and share branded client portals.
- [Games](https://www.playbook.com/games.md): AI-native asset library for game studios and developers — organize concept art, sprites, textures, builds, and production files in a searchable visual library.
- [Media & Entertainment](https://www.playbook.com/media-and-entertainment.md): Shot-level AI tagging, natural-language search, and 3D spatial review for production teams. DAM for media production companies, video teams, and entertainment studios managing large libraries of footage, photography, and production assets.
- [Customers](https://www.playbook.com/customers/): Case studies and testimonials from creative agencies, studios, marketing, and brand teams using Playbook as their primary DAM and creative asset storage solution.

## Blog, community, & tutorials

- [Tutorials](https://www.playbook.com/tutorial/): Step-by-step guides for setting up Playbook, migrating from Google Drive or Dropbox, and using DAM features like smart search, brand portals, and AI tagging.
- [Blog](https://www.playbook.com/blog/): Guides on creative asset management, DAM best practices, digital workflows, and how creative teams organize and share visual files.
- [Template Gallery](https://www.playbook.com/s/community/template-gallery): Community-created project templates for photographers, designers, and creative teams — browse and copy layouts for common creative workflows.

## Full content

- [Combined Markdown](https://www.playbook.com/llms-full.txt): All Astro-served `.md` pages above concatenated into a single document for one-shot ingestion.

## Notes

- Pages with `.md` URLs are served by the Astro site and have markdown companions.
- Pages without `.md` are still served by Ghost (blog, tutorials, customer stories, and a few marketing pages). Markdown companions will be added as those pages migrate.