September 20241. Search is now available on Playbook iOS app 🔎No more endless scrolling in the app – you can now search for your assets right from the Playbook iOS app. Plus, with filters for tags, file types and people, you can narrow things down in no time2. Status update, right from Playbook iOS app ⏳You can now add or update statuses (like 'In progress' or 'Final-ish') directly from your asset details – or, even better, select multiple assets and update them at once.3. Board filter for notes and colors 📝🎨Filtering by file types in board now supports color and note assets.4. Watermark customization in Publish 🖌️Watermark your work your way! You can now customize the position and size of your watermark on published pages.

SEPTEMBER 2024

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November 20241. Member vs non-members insights 👀Now, you can see engagement insights broken down by members and non-members. Get a better understanding who's viewing, sharing, or interacting with your boards.2. Batch actions is out of beta! 💪Quickly copy, move, delete, group and more – all in one go. Making bulk tasks a whole lot smoother. Stay tuned for AI actions coming soon!3. Rollup view now includes title &amp; asset counts 🗂️Rollup view now show titles and the number of assets in each board so no more guessing games!4. Board filters in Playbook iOS app 🔎You can now filter within board in the Playbook app to quickly jump to what you needEnjoy the new features and let us know what you think!

NOVEMBER 2024

January 20251. Save more with annual billing! 💰You can now subscribe to Pro or Team for a whole year and save up to 20%!2. Pin your most important stuff in All media 📌Now you can pin assets to the top of your All media page, so you and your team never loose sight of what matter most.3. Image editing &amp; effects on Playbook Mobile App is here! ✨Flip and rotate images right in the Playbook app. If you're on Pro, you also get access to trendy filters and textures to make our images ready for social in second!4. Cleaner UI for board titles and actions 🧹We gave our board titles and actions a little polish–so no more messy overlaps across different screen sizes.

January 2025

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February 20251. Permalink HQ 🌐Now, you can see every asset with an active permalink in one place. Head over to Developer in the sidebar to manage all your links.2. Mini-apps got a glow-up 💅We updated our UI with thumbnails so you can actually see what each tool does at glance.3. New mini-app: Logo Maker 🧿Got an idea for a brand logo? Just type in the name, add your vision and generate stunning logo instantly.4. New mini-app: Video Converter 🎞️MP4, MOV, MKV, GIF – whatever your heart desires, we've got you. Convert videos straight inside Playbook, without having to open another app.5. More color (and clarify) for sub-board loading state 🌈No more endless white void while your boards loading so you can see which boards are loading.

October 20241. Watermark placement and size in Publish ✍️Now, when adding a watermark to published boards, you can customize its size and placement to fit your images, your way.2. Onboarding with example boards 🍱When you create a new Playbook and select your creative role (photographer, graphic design,...) we'll add some example boards in your new playbook to help you get started smoothly.3. Customize comment visibility 😶Teams plan can now choose if comments should be visible to everyone or just your team. This keeps internal conversation private while sharing boards with external viewers.4. Improved Slack Notifications 🔔Slack notifications for new uploads now link directly to the first three assets, making preview easier. We also removed the "- via Playbook" tag so the messages from Playbook integration can appear cleaner.

OCTOBER 2024

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March 20251. Stackable elements in Publish 🥞Now you can stack elements within sections in Publish, giving you more flexibility to create customized layout.2. Mini-app suggestions 🤔We've added a new suggestion feature at the top of your mini-apps, helping you quickly access the actions you use the most.3. 8 new Publish templates 📸Introducing 6 new photography templates and 2 brand templates, designed to help you get started faster. Each template now automatically populates with relevant assets inside your board. Check it out <a href="https://www.playbook.com/s/community/template-gallery" rel="noopener noreferrer nofollow" target="_blank">here</a>.4. Photoroom background editing on Playbook Mobile 🌁Photoroom is now available in the Playbook Mobile App, making it easy to remove or swap backgrounds right from your phone. Perfect for getting those images social-ready in seconds!--The Playbook Team

MARCH 2025

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July 20241. Open Playbook links directly in the iOS app 📲If you've got the Playbook iOS app installed, tapping on any Playbook link will now automatically open it right in the app for a seamless experience.2. New look for Upload and Mini Apps 🎛️We've cleaned things up! Our upload dropdown has been simplified. Plus, we've given Mini apps their very own dedicated space, making them easier to find and manage when you need them.3. Customize board thumbnail 🌁You asked and we delivered! Now you can set thumbnail for your board. Simply right click on any asset in your board and select 'Use as board thumbnail' to customize how your boards are displayed

JULY 2024

June 20241. Find similar images with Playbook x GPT 🌁Effortlessly find visually similar images in your playbook. It's like magic! Try it out <a href="https://www.playbook.com/gpt-demo/sign-in" rel="noopener noreferrer nofollow" target="_blank">here</a>!2. Invite collaborators is available on Playbook iOS App 🤹‍♀️Invite people to your boards or share links publicly with just a tap.3. Shortcut to Copy and paste selected assets 📑Press Ctrl + C (Cmd + C | Mac) and Ctrl + V (Cmd + V | Mac) to copy and paste assets to easily duplicates assets between boards.4. Custom dimension for images URLs 📐Tailor image URLs to fit your needs with custom dimensions.

June 2024

August 20241. New "Viewer" permission for Teams! 👀Now you can set someone as a "Viewer" from the Members page. Viewers can browse all boards in your playbook but won't be able to make any changes – perfect for when you need someone to look but not touch!2. Effortlessly "Share to..." Playbook iOS App 🔗You can directly upload images, links, text notes, and more to the Playbook iOS App from any website or any app where the share actions results in a link.3. Simplified our 4TB Artist &amp; Designer plan 🎨We're making it easier to manage your storage and provide clearer ownership! This change will allow you to designate the 4TB storage to a single playbook,4. Cleaned up UI for AI tags 🏷️AI tags are neatly tucked away, so they won't get in your way of editing asset description and adding your own tags.

AUGUST 2024

What's New in Playbook!

Our logo lockup should always be surrounded by a minimum margin of clear space. In this example, the width of the letter K is equal to ✖. A margin equivalent to ✖ is drawn around it to create the minimum clear space. In very large scale uses of the wordmark, the clear space can go down to 1⁄2✖.

We believe consistency builds trust, but delight builds love. That’s why every application of our brand—whether it’s a single icon or a full-page takeover—should feel unmistakably Playbook. Clean, curious, and quietly confident.

Save on mini-apps with bundle offer

How the Bang &amp; Olufsen brand is perceived is vital. It is in the brand experiences we create that we reinforce our values and reveal who we are to the world.What characterises our products is a unique combination of beautiful sound, timeless design, and unrivalled craftsmanship.

Height: 5'10 or 178 cmBust: 32" | Waist: 23" | Hips: 32"Location: Virginia, USA

Insert your bio here! My journey in design began at a young age, fueled by a fascination with how aesthetics and functionality merge in everyday objects. I pursued formal education in industrial design, where I honed my skills in user-centered design and learned the importance of empathy in creating products that not only look great but also solve real-world problems effectively. Today, as I continue to grow in my career, I remain committed to pushing the boundaries of what design can achieve, constantly seeking innovative solutions that enhance user experiences and bring joy to their lives.

These are examples of misuses of the symbols.

Use this section as your guide to putting Playbook’s brand into motion. Whether you’re designing a feature, writing a tweet, or making a deck for a client, we’ve outlined examples and principles to help you bring Playbook to life in a way that feels true to who we are.

In cases where the symbol needs to separate from the wordmark lockup, we can pair our wordmark and symbol within a layout. In most cases, the height of the symbol matches the height of the entire wordmark. In very large scale applications, the height of the symbol matches the height of “BOOK.”

Large Scale Applications
Height of symbol matches height of "BOOK" Symbol aligns to bottom of wordmark

Playbook is playful, imaginative, and a little eccentric—in the best way. We embrace curiosity and celebrate offbeat creativity. From clever copy to unexpected

MINIMAL, BUT FULL OF PERSONALITYOur UI favors a clean layout with lots of breathing room. Typography is functional but friendly, and our icons bring subtle whimsy. Playbook’s interface should always feel lightweight and easy to explore.

Playbook isn’t just a logo and a palette—it’s an experience. The magic happens when the brand lives out in the world: in interfaces, Instagram carousels, clever ad copy, and the delightful rhythm of a well-built deck. This section captures how Playbook shows up across different touchpoints.

visuals, we spark delight and stand out from the crowd. Our quirks aren’t distractions—they’re invitations to think differently and create freely.

ideas,we pivot with intention and curiosity. Our agility isn’t just speed—it’s a commitment to learning, listening, and always improving.

Our double thumbs-up symbol is the primary expression of our brand. It is born from the familiar utilitarian visual language of a designer’s toolbox. The symbol appears with approachable line strokes and echoes the affirmative and empowering spirit of the Playbook brand.

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Save big on our special bundle offer – only $6/month for unlimited access to AI colors, AI backgrounds, Vectorizer, Watermark and many more!

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We dream big, move fast, and hold ourselves to a high bar. Playbook is driven to build the best platform for creatives everywhere.

Punch Red background is used with large symbol sizes

Stay in the loop with Playbook's latest updates and be the first to experience our newest features.

Height: 5'11 or 180 cmBust: 33" | Waist: 25" | Hips: 34.5"Location: New York, USAAge: 18Legal Name: Mary Jessica Love Adams

We’re not afraid to take risks, and we don’t drop the ball. Ambition fuels our momentum—and we bring our community along for the ride.

Boost your productivity with Playbook Sync, native integrations, and offline access. Our desktop app is designed to bring your entire creative workspace right to your computer, here's what you can do:🔄 Sync files directly to your desktop.📲 Open assets in native applications.🌈 Organize, search and collaborate just like on web.Get it now for macOS and Windows at <a href="https://www.playbook.com/desktop" rel="noopener noreferrer nofollow" data-link-auto="" target="_blank">https://www.playbook.com/desktop</a>

Our symbol should always be surrounded by a minimum margin of clear space. In this example, the width of the symbol is equal to 3✖. A margin equivalent to ✖ is drawn around it to create the minimum clear space.

COLOR AND CONTRASTColor is used intentionally: soft backgrounds, bold accents for action. We avoid oversaturating the interface. Instead, we use color to guide—not overwhelm—the user.

To effectively communicate this continuous pursuit of creating only the best, we need to practice it at all touchpoints. That is why we have defined our building blocks and how to use them so anyone can successfully create valuable and consistent brand experiences.

Our symbol is always used in Black to mirror the essence of a simple drawing. To ensure readability and contrast, the symbol size is adjusted based on the color of the background.

Our wordmark and symbol often appear as a lockup. The symbol acts as a way to punctuate the end of our brand name and add character.

NOTE ON THE GUIDELINESA brand guideline is never final. This an evolving document and we as a company and designers (hopefully) become wiser over time, slightly adjusting how we visualise our brand. Major changes will not happen overnight but do revisit from time to time to keep up to date with the current good examples and practices.

Neutral and White backgrounds are used with smaller symbol sizes

While we have fun, we never compromise on quality. Playbook is sharp, professional, and thoughtfully executed. From design systems to user experience,

Small Scale Applications (most cases)
Height of symbol matches height of wordmark

MICROINTERACTIONSHover states, loading moments, and tooltips are opportunities to inject charm. Use motion thoughtfully: quick, responsive, and never distracting.

Playbook Desktop App is here!

we sweat the small stuff so creatives don’t have to. Every detail is considered—because excellence, clarity, and trust are built on precision and polish.

We stay flexible, open-minded, and responsive to change. Playbook evolves with its users, not ahead of them. Whether it’s rethinking features or reshaping

Ever tried to find all the images from a specific shoot location? or figuring out who's on the team is working on what? Now you can.With Custom fields, you can add any property to your asset in Playbook. Here's how it works:💠 Go to Tags &amp; Fields – Create or edit your custom fields.💠 Apply to your assets – Go to any asset and apply fields like Location, Assignee,...💠 Find things instantly – Simply search or filter by your fields inside a board.💠 Batch apply – Select multiple assets and apply fields in one go.Keep track of what matters–your way. Try it out now!The Playbook Team ♥️

Learn more about our Logos

DISCOVER THE FOUNDATION

Playbook isn’t just a logo and a palette—it’s an experience. The magic happens when the brand lives out in the world: in interfaces, Instagram carousels, clever ad copy, and the delightful rhythm of a well-built deck. This section captures how Playbook shows up across different touchpoints.We believe consistency builds trust, but delight builds love. That’s why every application of our brand—whether it’s a single icon or a full-page takeover—should feel unmistakably Playbook. Clean, curious, and quietly confident.

What's New in Playbook ✨

Playbook Desktop
App is here!

Introducing
Custom Fields!

Save on mini-apps
with bundle offer

Previous releases

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