

About the film
THE BIG DAY is a psychological branding short film inspired by Don’t Hug Me I’m Scared. Set within a bright, overly structured community learning environment, the film presents a controlled system designed to teach participants how to live correctly through guided lessons on time, emotion, and purpose.
The film explores themes of emotional control, institutional influence, and identity formation within systems that present themselves as safe and encouraging. It examines how guidance can become regulation, and how comfort can be used as a method of control.
THE BIG DAY was a four-month-long production, created and filmed by students and alumni of Western Michigan University on campus grounds. The project was developed through a collaborative effort across multiple disciplines, including Film, Video, and Media Studies, History, Theatre, Education, Acting, Psychology, Digital Marketing, Multimedia Arts, and Business Supply Chain Management
MEET THE CREW!
The creation of THE BIG DAY was made possible through a structured collaboration of students and alumni from Western Michigan University. Each contributor played a critical role in shaping the film’s controlled environment, from its psychological tone to its visual and technical execution.
Halayna Mary Bollwitt — Director
Led the creative direction of THE BIG DAY, shaping its psychological tone and thematic focus. Her work centers on emotional control, identity, and the influence of structured systems on human behavior.
Halayna has directed several theatrical projects at WMU and at the University of Michigan - Flint, studying under professors Mark Liermann and Janet Haley, respectively. She also served as the assistant director under director Jay Berkow for WMU's 2026 production of Sweeney Todd. Her directorial work focuses on the hard truths of human emotion and the many ways it can be manipulated by the environment we live in. She is excited to make her film directorial debut with The Big Day and is looking forward to expanding her film wheelhouse in the years to come!


Reilly Grant — Producer / Screenwriter / 1st Assistant Director
Reilly Grant is a filmmaker, screenwriter, and producer focused on developing and leading narrative film projects from concept through completion. His work spans production leadership, writing, and post-production, with an emphasis on collaboration, organization, and bringing creative teams together to execute a unified vision.
He has overseen production coordination and creative development on THE BIG DAY, guiding its narrative structure from development through execution while managing cross-department communication and on-set operations. His approach to producing is centered on understanding people, building strong working relationships, and ensuring that creative teams are aligned and supported throughout the production process.
Reilly is a graduate of Western Michigan University with a degree in Film, Video, and Media Studies and a minor in History. His professional experience includes work as an Assistant Media Technician for the Western Michigan University Film Department and as a broadcast crew member for Bronco Productions, contributing to live sports broadcasts in partnership with CBS Sports and ESPN.
In 2026, he was named a Semi-Finalist in the Dallas International Film Festival Short Screenplay Competition, recognized for his original screenplay The Lady in Red, evaluated through an industry-backed process with submissions reviewed by Oscar- and Emmy-winning professionals.


Seanluke Bender — Executive Producer / Assistant Gaffer
Seanluke Bender supported THE BIG DAY as Executive Producer and Assistant Gaffer, helping oversee production logistics while assisting in the execution of the film's lighting design. His combination of technical knowledge and creative problem-solving contributed to both the organizational and visual elements of the production.
A producer, sound engineer, and creative technologist, Seanluke approaches media production through a blend of analytical thinking and artistic experimentation. His background includes experience in music production, audio engineering, data analysis, and technology systems, allowing him to bridge the gap between creative vision and technical execution.
Outside of filmmaking, Seanluke is the founder of BBS Studios (Burning Basement Studios), where he develops music, media, and creative projects. Known to many as DJ Bender, he continues to explore the intersection of sound, technology, and storytelling while collaborating with artists and filmmakers across a variety of disciplines.


Caroline French — 2nd Assistant Director / Editor
ig: @caroline_25 & @c.filmworks
Caroline French contributed to The Big Day as both 2nd Assistant Director and Editor, supporting the production from principal photography through post-production. She assisted with on-set coordination and scheduling while also shaping the film’s final structure, pacing, and emotional rhythm in the editing process. Her work helped ensure the story and system behaviors were communicated clearly and effectively on screen.
Caroline is a graduate of Western Michigan University, where she earned her bachelor's degree in Film, Video, and Media Studies in 2025. During her time at Western, she worked on numerous student productions, with her film Butterfly Effect becoming one of her most successful projects.
Since graduating, Caroline has continued building experience across both short and feature-length productions. While she frequently works as an assistant director, she especially enjoys post-production and the creative process of editing. In addition to The Big Day, she served as Assistant Director and Editor on Lost Violets alongside Reilly. She is currently working as Assistant Director on her first feature film, The Underground: Angels of Light, scheduled for release later this year.


Jack Lumsden — Director of Photography / Gaffer
ig: @lummy.mov
Jack Lumsden is a filmmaker, director, and video production specialist studying Film, Video, and Media Studies at Western Michigan University. His work includes narrative films, online content, and event media, with a focus on directing, cinematography, and editing.
Jack has filmed and created media for brands like On The Move and continues to work on independent productions while developing his style as a director. He is drawn to projects that balance strong visuals, memorable characters, and original storytelling.


Maddy Revere — Production Designer / Props / Script Supervisor
Maddy Revere served as the film's Production Designer, Props Coordinator, and Script Supervisor, helping construct the physical world of THE BIG DAY while maintaining continuity throughout production. Her work helped support the film's structured and repetitive visual style, ensuring consistency across scenes and performances.
A 2025 graduate of Western Michigan University, Revere enjoys creative storytelling in many forms, whether through filmmaking, writing, or sharing stories with others. She also enjoys writing short stories for her kindergarten students and exploring new creative projects.
THE BIG DAY marks her first film project outside of college. Maddy lives in Kalamazoo, Michigan, with her wife and two cats, and greatly enjoyed collaborating with the cast and crew throughout the production.


Corbin Kincaid — Continuity Supervisor / Production Assistant
IG: @cskincaid
Corbin Kincaid served as the film's Continuity Supervisor and Production Assistant, helping maintain consistency between shots while supporting the cast and crew throughout production.
A recent graduate of Western Michigan University, Kincaid has a background in digital marketing and creative media. His experience includes editing YouTube videos and Meta advertisements, along with providing videography for friends and independent projects. This Film marks his first credited experience as part of a film production crew. While his primary focus remains digital marketing and video editing, Corbin is open to future opportunities that allow him to become more involved in filmmaking and production.


L DeNae Jackson — Sound Mixer
ig: @galactic_forest
L DeNae Jackson served as the film’s on-set sound mixer and audio manager, helping shape its immersive soundscape and emotional atmosphere through carefully crafted production audio.
A graduate of the Multimedia Arts Technology program at Western Michigan University, Jackson is a multidisciplinary artist driven by a passion for storytelling and amplifying the voices of others. While music and audio production remain their primary focus, they also aspire to expand into short films, video games, and animation projects in the future.


William Leasure — Marketing / Behind-the-Scenes (BTS)
Email: [email protected]
William Leasure helped shape how The Big Day was presented beyond the set, supporting marketing efforts, external communication, and behind-the-scenes documentation. His work contributed to capturing the production process and sharing the story of the film with audiences outside its fictional world.
William is currently pursuing bachelor's degrees in Digital Marketing, Leadership and Business Strategy, and Film and Digital Storytelling at Western Michigan University, with an expected graduation date of August 2027.
In addition to his academic pursuits, William trains in Uechi-Ryū Karate and holds a drone pilot license. He has earned certifications in both Social Media Marketing and Digital Marketing, combining technical expertise with creative storytelling. William hopes to leverage his diverse skills and passions to build a career at the intersection of marketing, media, and filmmaking.


Jerome Stephenson — Clapper / Utility
ig: J_stev0
Jerome Stephenson supported on-set operations for The Big Day, assisting with timing, coordination, and a variety of production needs throughout filming. His versatility and willingness to help wherever needed contributed to the smooth execution of the production.
Jerome is a senior at Western Michigan University majoring in Film, Video, and Media Studies with a minor in Multimedia Arts Technology. As an emerging filmmaker, he approaches the craft with curiosity, humility, and a commitment to continuous learning and growth.
Beyond filmmaking, Jerome is actively involved in several artistic disciplines, including music and various forms of writing. He enjoys exploring creative expression through multiple mediums and is excited to continue developing his skills as both an artist and storyteller.


Thanks to its dedicated crew, THE BIG DAY was filmed over three days and reflects a deeply collaborative effort that brought its creative vision to life as a unified work of art
(big smiles now)
The participants of THE BIG DAY exist within a structured learning environment guided by The Host. Each role contributes to the system’s lessons on time, emotion, and purpose. Every participant is doing very well.
The Host — Portrayed by Joey Pickett
Instagram: @joey__pickett
“Everything is going exactly as planned.”
The Host is the welcoming face of the system—a confident, charismatic guide who leads each lesson with unwavering certainty. Through warmth, encouragement, and carefully crafted reassurance, The Host helps participants understand their purpose and embrace the world as it is meant to be.
Joey Pickett is thrilled to make his film debut in The Big Day. Originally from Livonia, Michigan, he is currently pursuing a BFA in Music Theatre Performance at Western Michigan University, where he continues to develop his passion for storytelling and performance. Joey is expected to graduate in 2027.


Alex — Portrayed by Jaden Smith
Email: [email protected]
“Alex is doing better every day.”
Alex is a participant working to understand and engage correctly with the system. Thoughtful and curious, he occasionally asks questions that require additional guidance. The system views this as a natural part of the learning process, and Alex continues to make steady progress with each lesson.
Jaden Smith is a BFA Acting student at Western Michigan University and is expected to graduate in 2029. Based in Kalamazoo, Michigan, Jaden brings dedication, curiosity, and a strong passion for performance to The Big Day.


Jamie — Portrayed by Savannah Lee
IG: @_savaannnahh
Email: [email protected]
“Jamie is thriving.”
Jamie is a model participant whose enthusiasm and consistency make her an example for others to follow. Confident, engaged, and fully aligned with system expectations, Jamie helps reinforce proper emotional responses through her actions and participation. Her success serves as a reminder of what can be achieved through commitment to the process.
Savannah Lee is a Music Theatre Performance student at Western Michigan University and is expected to graduate in 2027. Based in both Indianapolis, Indiana, and Kalamazoo, Michigan, Savannah brings a vibrant stage presence and passion for performance to The Big Day.


Participant Zero — Portrayed by Allison Ehlfeldt
IG: @allison_on_stage
Email: [email protected]
“Excellent work.”
Participant Zero consistently demonstrates perfect emotional alignment and unwavering adherence to system expectations. Serving as the benchmark against which all other participants are measured, Participant Zero embodies the ideal outcome of the program. Her example reinforces the standards every participant is encouraged to achieve.
Allison Ehlfeldt is a BFA Acting student at Western Michigan University and is expected to graduate in 2027.
Her Western Michigan University credits include The Haunting of Hill House, an immersive production of The Great Gatsby directed by Mark Liermann, and Utopia by Charles L. Mee, directed by Joan Herrington.
Based in Southwest Michigan, Allison is honored to be part of The Big Day. She is deeply grateful to the cast and crew for creating such a memorable experience and looks forward to sharing more of her artistic journey in the future.


Participant #3 — Portrayed by Sophia Lyon
IG: @sophiabellalyon
Email: [email protected]
Participant #3 is continuing to improve through structured correction and guided repetition. Progress is being monitored and supported.
Participant #3 is continuing to improve through structured correction, guided repetition, and consistent participation. While progress remains ongoing, the system recognizes effort and encourages continued development. With proper guidance and commitment to the process, improvement is always possible.
Sophia Lyon is an aspiring actor with a background in theatre and a lifelong passion for storytelling. Her experience on stage has helped her develop confidence, creativity, and a deep appreciation for performance and human connection.
Currently pursuing a college education with the goal of becoming a teacher, Sophia continues to explore her love of acting and film. She is particularly drawn to the authenticity and emotional depth that performance can bring to both characters and audiences.
The Big Day marks Sophia's film debut. She looks forward to continuing her growth as a performer while collaborating with fellow artists who share her passion for creative storytelling.
Thank you for supporting Sophia and her journey as an artist.


Everything is going exactly as expected.
You are doing very well.


Thank you for participating in THE BIG DAY.
Your participation has been noted and processed.
Expected screening: October 2026.
Please await further instruction.


About the film
THE BIG DAY is a psychological branding short film inspired by Don’t Hug Me I’m Scared. Set within a bright, overly structured community learning environment, the film presents a controlled system designed to teach participants how to live correctly through guided lessons on time, emotion, and purpose.
The film explores themes of emotional control, institutional influence, and identity formation within systems that present themselves as safe and encouraging. It examines how guidance can become regulation, and how comfort can be used as a method of control.
THE BIG DAY was a four-month-long production, created and filmed by students and alumni of Western Michigan University on campus grounds. The project was developed through a collaborative effort across multiple disciplines, including Film, Video, and Media Studies, History, Theatre, Education, Acting, Psychology, Digital Marketing, Multimedia Arts, and Business Supply Chain Management
MEET THE CREW!
The creation of THE BIG DAY was made possible through a structured collaboration of students and alumni from Western Michigan University. Each contributor played a critical role in shaping the film’s controlled environment, from its psychological tone to its visual and technical execution.
Halayna Mary Bollwitt — Director
Led the creative direction of THE BIG DAY, shaping its psychological tone and thematic focus. Her work centers on emotional control, identity, and the influence of structured systems on human behavior.
Halayna has directed several theatrical projects at WMU and at the University of Michigan - Flint, studying under professors Mark Liermann and Janet Haley, respectively. She also served as the assistant director under director Jay Berkow for WMU's 2026 production of Sweeney Todd. Her directorial work focuses on the hard truths of human emotion and the many ways it can be manipulated by the environment we live in. She is excited to make her film directorial debut with The Big Day and is looking forward to expanding her film wheelhouse in the years to come!


Reilly Grant — Producer / Screenwriter / 1st Assistant Director
Reilly Grant is a filmmaker, screenwriter, and producer focused on developing and leading narrative film projects from concept through completion. His work spans production leadership, writing, and post-production, with an emphasis on collaboration, organization, and bringing creative teams together to execute a unified vision.
He has overseen production coordination and creative development on THE BIG DAY, guiding its narrative structure from development through execution while managing cross-department communication and on-set operations. His approach to producing is centered on understanding people, building strong working relationships, and ensuring that creative teams are aligned and supported throughout the production process.
Reilly is a graduate of Western Michigan University with a degree in Film, Video, and Media Studies and a minor in History. His professional experience includes work as an Assistant Media Technician for the Western Michigan University Film Department and as a broadcast crew member for Bronco Productions, contributing to live sports broadcasts in partnership with CBS Sports and ESPN.
In 2026, he was named a Semi-Finalist in the Dallas International Film Festival Short Screenplay Competition, recognized for his original screenplay The Lady in Red, evaluated through an industry-backed process with submissions reviewed by Oscar- and Emmy-winning professionals.


Seanluke Bender — Executive Producer / Assistant Gaffer
Seanluke Bender supported THE BIG DAY as Executive Producer and Assistant Gaffer, helping oversee production logistics while assisting in the execution of the film's lighting design. His combination of technical knowledge and creative problem-solving contributed to both the organizational and visual elements of the production.
A producer, sound engineer, and creative technologist, Seanluke approaches media production through a blend of analytical thinking and artistic experimentation. His background includes experience in music production, audio engineering, data analysis, and technology systems, allowing him to bridge the gap between creative vision and technical execution.
Outside of filmmaking, Seanluke is the founder of BBS Studios (Burning Basement Studios), where he develops music, media, and creative projects. Known to many as DJ Bender, he continues to explore the intersection of sound, technology, and storytelling while collaborating with artists and filmmakers across a variety of disciplines.


Caroline French — 2nd Assistant Director / Editor
ig: @caroline_25 & @c.filmworks
Caroline French contributed to The Big Day as both 2nd Assistant Director and Editor, supporting the production from principal photography through post-production. She assisted with on-set coordination and scheduling while also shaping the film’s final structure, pacing, and emotional rhythm in the editing process. Her work helped ensure the story and system behaviors were communicated clearly and effectively on screen.
Caroline is a graduate of Western Michigan University, where she earned her bachelor's degree in Film, Video, and Media Studies in 2025. During her time at Western, she worked on numerous student productions, with her film Butterfly Effect becoming one of her most successful projects.
Since graduating, Caroline has continued building experience across both short and feature-length productions. While she frequently works as an assistant director, she especially enjoys post-production and the creative process of editing. In addition to The Big Day, she served as Assistant Director and Editor on Lost Violets alongside Reilly. She is currently working as Assistant Director on her first feature film, The Underground: Angels of Light, scheduled for release later this year.


Jack Lumsden — Director of Photography / Gaffer
ig: @lummy.mov
Jack Lumsden is a filmmaker, director, and video production specialist studying Film, Video, and Media Studies at Western Michigan University. His work includes narrative films, online content, and event media, with a focus on directing, cinematography, and editing.
Jack has filmed and created media for brands like On The Move and continues to work on independent productions while developing his style as a director. He is drawn to projects that balance strong visuals, memorable characters, and original storytelling.


Maddy Revere — Production Designer / Props / Script Supervisor
Maddy Revere served as the film's Production Designer, Props Coordinator, and Script Supervisor, helping construct the physical world of THE BIG DAY while maintaining continuity throughout production. Her work helped support the film's structured and repetitive visual style, ensuring consistency across scenes and performances.
A 2025 graduate of Western Michigan University, Revere enjoys creative storytelling in many forms, whether through filmmaking, writing, or sharing stories with others. She also enjoys writing short stories for her kindergarten students and exploring new creative projects.
THE BIG DAY marks her first film project outside of college. Maddy lives in Kalamazoo, Michigan, with her wife and two cats, and greatly enjoyed collaborating with the cast and crew throughout the production.


Corbin Kincaid — Continuity Supervisor / Production Assistant
IG: @cskincaid
Corbin Kincaid served as the film's Continuity Supervisor and Production Assistant, helping maintain consistency between shots while supporting the cast and crew throughout production.
A recent graduate of Western Michigan University, Kincaid has a background in digital marketing and creative media. His experience includes editing YouTube videos and Meta advertisements, along with providing videography for friends and independent projects. This Film marks his first credited experience as part of a film production crew. While his primary focus remains digital marketing and video editing, Corbin is open to future opportunities that allow him to become more involved in filmmaking and production.


L DeNae Jackson — Sound Mixer
ig: @galactic_forest
L DeNae Jackson served as the film’s on-set sound mixer and audio manager, helping shape its immersive soundscape and emotional atmosphere through carefully crafted production audio.
A graduate of the Multimedia Arts Technology program at Western Michigan University, Jackson is a multidisciplinary artist driven by a passion for storytelling and amplifying the voices of others. While music and audio production remain their primary focus, they also aspire to expand into short films, video games, and animation projects in the future.


William Leasure — Marketing / Behind-the-Scenes (BTS)
Email: [email protected]
William Leasure helped shape how The Big Day was presented beyond the set, supporting marketing efforts, external communication, and behind-the-scenes documentation. His work contributed to capturing the production process and sharing the story of the film with audiences outside its fictional world.
William is currently pursuing bachelor's degrees in Digital Marketing, Leadership and Business Strategy, and Film and Digital Storytelling at Western Michigan University, with an expected graduation date of August 2027.
In addition to his academic pursuits, William trains in Uechi-Ryū Karate and holds a drone pilot license. He has earned certifications in both Social Media Marketing and Digital Marketing, combining technical expertise with creative storytelling. William hopes to leverage his diverse skills and passions to build a career at the intersection of marketing, media, and filmmaking.


Jerome Stephenson — Clapper / Utility
ig: J_stev0
Jerome Stephenson supported on-set operations for The Big Day, assisting with timing, coordination, and a variety of production needs throughout filming. His versatility and willingness to help wherever needed contributed to the smooth execution of the production.
Jerome is a senior at Western Michigan University majoring in Film, Video, and Media Studies with a minor in Multimedia Arts Technology. As an emerging filmmaker, he approaches the craft with curiosity, humility, and a commitment to continuous learning and growth.
Beyond filmmaking, Jerome is actively involved in several artistic disciplines, including music and various forms of writing. He enjoys exploring creative expression through multiple mediums and is excited to continue developing his skills as both an artist and storyteller.


Thanks to its dedicated crew, THE BIG DAY was filmed over three days and reflects a deeply collaborative effort that brought its creative vision to life as a unified work of art
(big smiles now)
The participants of THE BIG DAY exist within a structured learning environment guided by The Host. Each role contributes to the system’s lessons on time, emotion, and purpose. Every participant is doing very well.
The Host — Portrayed by Joey Pickett
Instagram: @joey__pickett
“Everything is going exactly as planned.”
The Host is the welcoming face of the system—a confident, charismatic guide who leads each lesson with unwavering certainty. Through warmth, encouragement, and carefully crafted reassurance, The Host helps participants understand their purpose and embrace the world as it is meant to be.
Joey Pickett is thrilled to make his film debut in The Big Day. Originally from Livonia, Michigan, he is currently pursuing a BFA in Music Theatre Performance at Western Michigan University, where he continues to develop his passion for storytelling and performance. Joey is expected to graduate in 2027.


Alex — Portrayed by Jaden Smith
Email: [email protected]
“Alex is doing better every day.”
Alex is a participant working to understand and engage correctly with the system. Thoughtful and curious, he occasionally asks questions that require additional guidance. The system views this as a natural part of the learning process, and Alex continues to make steady progress with each lesson.
Jaden Smith is a BFA Acting student at Western Michigan University and is expected to graduate in 2029. Based in Kalamazoo, Michigan, Jaden brings dedication, curiosity, and a strong passion for performance to The Big Day.


Jamie — Portrayed by Savannah Lee
IG: @_savaannnahh
Email: [email protected]
“Jamie is thriving.”
Jamie is a model participant whose enthusiasm and consistency make her an example for others to follow. Confident, engaged, and fully aligned with system expectations, Jamie helps reinforce proper emotional responses through her actions and participation. Her success serves as a reminder of what can be achieved through commitment to the process.
Savannah Lee is a Music Theatre Performance student at Western Michigan University and is expected to graduate in 2027. Based in both Indianapolis, Indiana, and Kalamazoo, Michigan, Savannah brings a vibrant stage presence and passion for performance to The Big Day.


Participant Zero — Portrayed by Allison Ehlfeldt
IG: @allison_on_stage
Email: [email protected]
“Excellent work.”
Participant Zero consistently demonstrates perfect emotional alignment and unwavering adherence to system expectations. Serving as the benchmark against which all other participants are measured, Participant Zero embodies the ideal outcome of the program. Her example reinforces the standards every participant is encouraged to achieve.
Allison Ehlfeldt is a BFA Acting student at Western Michigan University and is expected to graduate in 2027.
Her Western Michigan University credits include The Haunting of Hill House, an immersive production of The Great Gatsby directed by Mark Liermann, and Utopia by Charles L. Mee, directed by Joan Herrington.
Based in Southwest Michigan, Allison is honored to be part of The Big Day. She is deeply grateful to the cast and crew for creating such a memorable experience and looks forward to sharing more of her artistic journey in the future.


Participant #3 — Portrayed by Sophia Lyon
IG: @sophiabellalyon
Email: [email protected]
Participant #3 is continuing to improve through structured correction and guided repetition. Progress is being monitored and supported.
Participant #3 is continuing to improve through structured correction, guided repetition, and consistent participation. While progress remains ongoing, the system recognizes effort and encourages continued development. With proper guidance and commitment to the process, improvement is always possible.
Sophia Lyon is an aspiring actor with a background in theatre and a lifelong passion for storytelling. Her experience on stage has helped her develop confidence, creativity, and a deep appreciation for performance and human connection.
Currently pursuing a college education with the goal of becoming a teacher, Sophia continues to explore her love of acting and film. She is particularly drawn to the authenticity and emotional depth that performance can bring to both characters and audiences.
The Big Day marks Sophia's film debut. She looks forward to continuing her growth as a performer while collaborating with fellow artists who share her passion for creative storytelling.
Thank you for supporting Sophia and her journey as an artist.


Everything is going exactly as expected.
You are doing very well.


Thank you for participating in THE BIG DAY.
Your participation has been noted and processed.
Expected screening: October 2026.
Please await further instruction.