5–Light Slate

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1–Punch Red

2–Neutral

6–White

7–Black

3–Dark Slate

4–Medium Slate

2–SecondaryPalette

1–CoreBrandPalette

Branding

Here are the guidelines for Playbook Brand! Designed and created by Red Antler, New York.

Brand Guidelines

1–Symbol Gestures

6–Typography

2–Identity

3–Logo Lockup

Personality, Brand Pyramid, Messaging Pillars

1–Strategy

Playbook Gallery Assets, Creative Community Photography, Illustration Motifs

4–Art Direction

4–Social Icon

2–Wordmark

Symbol Gestures, Creative Galleries, Iconography, Patterns

3–Graphic Elements

1–Symbol

5–Color

Product

Appendix–Applications

Grid, Loose, and Framework Galleries

2–Creative Galleries

3–Iconography

Symbol and Icon Patterns

4–Patterns

🔎 In review

❌ Unapproved

⭐⭐⭐⭐

✅ Live!

⭐⭐⭐

⭐⭐⭐⭐⭐

💬 In design

⭐⭐

⏳ To be released

Status

Miriam Kaplan

Ally @ Playbook

Template

Brand Guidelines

1–CoreBrandPalette

Build your own visual library

Brand Guidelines

1–CoreBrandPalette