90 Degree Collective is a dynamic multimedia and creative agency founded by Caine. At its core, the collective produces boundary-pushing content across music, visual art, and fashion. 90 Degree embraces unconventional approaches, tackling narratives through innovative cinematic visuals. Driven by a vision to connect deeply with audiences, the collective serves as a creative incubator for bold, experimental projects, empowering artists to tell their stories in new and compelling ways.
90 Degree focuses on collaboration and collective thinking to develop unique ideas. Caine’s goal has always been to empower Black creatives and creatives of color, helping them create powerful and unconventional concepts within entertainment, arts, and media.