Built for visual workflows, ready for agents.

From upload to final.
One library for your
entire creative ops.

Built for teams working with more assets than anyone can keep track of, with an API and MCP server to connect to your AI tools.

Start Free Book a demo

Over two million creatives, and world-class brands

Upload & organize

Every file arrives tagged,
versioned, and in the right place.

Images, videos, 3D models, GIFs, PDFs. Playbook instantly show previews and describes every file as it lands.

Production media tagged by subject, product, color, mood, and scene

Agency library tagged by product, theme, and mood

E-commerce products tagged by SKU, campaign, channel, season

Game studio library tagged by subject, product, color, mood, and scene

Social media posts tagged by theme, product, and mood

Photography library tagged by subject, product, color, mood, and scene

Developer library tagged by subject, product, color, mood, and scene

Search & AI Actions

Search by describing it. Then let
AI handle the repetitive work.

"Every image with our packaging on white." Playbook searches by visual content, not just what somebody named them.

Explore Playbook Intelligence

Review & approvals

Nothing goes out of sync with
precise feedbacks and approvals.

Frame-accurate comments

Pin comments or add annotations to the exact frame, timecode, or pixel.

Internal-only notes

Control what your clients or external partners can see by marking comments as internal only.

Quick approvals

Simply react with a heart or thumbs down to let your team know what's 'approved' or needs changes.

Share link controls

Send secure links with password protection and expiration dates for reviews.

Version history

Keep every asset iteration together and compare versions side by side.

Built to connect

Your AI tools already
know its way in Playbook

Playbook speaks MCP, so the AI tools your team already uses can search, tag, and move assets without anyone leaving the chat. One URL to connect. Nothing to build.

Copy the Playbook connector URL

You'll paste this into Claude in the next step.

https://mcp.playbook.com
Add it in Claude → Connectors

Open Settings → Connectors, add a custom connector, and paste the URL.

Open Claude connectors
Sign in and start

Authorize Playbook once, then ask Claude to find, tag, or organize anything in your library.

Start asking

Copy the Playbook connector URL

The same URL — it works with any client that speaks MCP.

https://mcp.playbook.com
Add it in ChatGPT → Apps

In Settings → Apps, you may need Developer Mode enabled to add custom MCP.

Open ChatGPT Apps
Sign in and start

Authorize Playbook once, then pull assets straight from your boards into the conversation.

Start asking

Add Playbook to your MCP config

Drop the connector URL into .cursor/mcp.json, or install it from Cursor's MCP directory.

https://mcp.playbook.com
Sign in and build

Authorize once, then call Playbook from Cursor's agent — or skip MCP and hit the REST API directly.

Read the API docs

How does Playbook MCP work?

You
Post house just dropped the Scene 4 delivery into the workspace. Help me sort clips into Scenes selections, stills into Images, anything branded into Collateral.
Playbook
Reading 16 new assets against the project boards...
Playbook
Eight clips into Scene selections, three stills into Images, five into Collateral. The two re-renders of shots went in as versions. Nothing overwritten.

A new board of hero shots with a view-only share link

Enterprise, without the complexity

Everything an enterprise DAM does. None of what makes your team avoid it.

The controls your IT and brand leads ask for are all here. What is missing is the six-week rollout, the seat minimums, and the training deck nobody reads.

Everything you'd expect

SSO and SCIM
Granular permissions
Audit trails
Brand guideline controls
Lock board
Desktop sync
Mobile review
Dedicated support

None of what you don't

Six-week onboarding
Seat minimums
Migration fees
Mandatory training
A UI only the librarian opens

The controls, without the rollout.

No lock-in

Easy to move in.
Easier to export.

Import direct from Dropbox, Drive, or your current DAM. And if you ever want out, every asset, tag, and version is yours to take. Most DAMs make leaving expensive. We made it a button.

Unlock Enterprise-grade features

Export library