Chang (Robin) Lee Imagination Fund Application — PoohParty
Chang (Robin) Lee is the founder of Robin Lee Innovations, working across digital storytelling, graphic design, video production and e-commerce. This is Chang (Robin) Lee's 2024 Playbook Imagination Fund application for PoohParty, a platform for digital books, videos, music and apparel inspired by Winnie the Pooh.

Artist statement
As the founder of Robin Lee Innovations, I have pursued a creative path that blends technology, design, and storytelling to solve business challenges and create engaging content across multiple mediums. My work spans digital media, e-commerce development, and content creation, with a focus on using Hybrid Intelligence to innovate traditional practices. My creative journey began in business growth consulting, but my passion for storytelling and design led me to explore website development, graphic design, and content creation. I have worked with diverse clients, helping them enhance their digital presence by building visually compelling websites, crafting SEO-optimized content, and developing brand identities that connect with audiences.
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