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This is a template for your brand guidelines. Drop in color hex codes, woff fonts, images, videos, gifs... Playbook is inclusive of all of your asset types :) Here, you’ll find everything you need to understand and utilize our brand identity effectively, from logos and color palettes to typography and tone of voice. These guidelines ensure consistency and help communicate our brand’s values and vision across all platforms and media.

Brand guideline

Ta-da! What does your brand look like in the wild?

Brand in-use

Introduce your brand. What is your brand’s purpose, vision, and target audience? Determine the brand personality and tone of voice, establish rules for visual identity including colors, logos, and typography, set guidelines for imagery and photography, and ensure consistency across digital and print mediums.

Introduction

Include brand typography guidelines that specify primary and secondary fonts, sizes, weights, and styles for headers and body text, ensuring consistent and cohesive text presentation across all communications. woff, woff2, otf, ttf... Playbook is inclusive of all your file types :)

Typography

In your brand guidelines, include the primary and secondary color palettes with exact HEX, RGB, and CMYK values. Outline usage rules to ensure consistency across all digital and print materials. Need some inspiration? Psstt..... use playbook's AI Color Palette to generate some fresh new colors!

Brand color

Include various logo versions in your brand guidelines, such as full-color, black and white, and icon-only formats. Provide clear usage instructions for different backgrounds and sizes to maintain consistency.

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