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What catches your eye

Our color palette leads with Punch Red—bold, expressive, and energetic—grounded by Neutral tones and elevated with accents like Aqua, Yellow, and Purple. It’s a system that captures both confidence and creativity. We use Labil Grotesk as our primary typeface—a sans-serif with subtle eccentricity—and Victor Serif for moments of refinement. The typography is airy, intentional, and easy to read—always leaving room for the work to shine.We don’t chase trends or scream for attention. We build deliberately, iterate constantly, and let the product speak. Our brand reflects that: polished yet playful, high-performing yet warm. Because at Playbook, we’re not just designing storage—we’re designing a platform worthy of the world’s best creative work.

We use Labil Grotesk Light in most applications, from headlines, to body copy, and bulleted text.In the special case of short hero headlines, we can use up to one instance of our slanted O (or double OO) glyph to emphasize a word. This adds another level of brand recognition and quirk.

Our primary brand color is Punch Red. When paired with our core palette, it provides an arresting combination of refinement and quirk.

Our symbol is always used in Black to mirror the essence of a simple drawing. To ensure readability and contrast, the symbol size is adjusted based on the color of the background.

Large Scale Applications
Height of symbol matches height of "BOOK" Symbol aligns to bottom of wordmark

These are examples of misuses of the symbols.

Our double thumbs-up symbol is the primary expression of our brand. It is born from the familiar utilitarian visual language of a designer’s toolbox. The symbol appears with approachable line strokes and echoes the affirmative and empowering spirit of the Playbook brand.

Neutral and White backgrounds are used with smaller symbol sizes

Our symbol should always be surrounded by a minimum margin of clear space. In this example, the width of the symbol is equal to 3✖. A margin equivalent to ✖ is drawn around it to create the minimum clear space.

Our secondary typeface, Victor Serif, is a modern and refined serif that elevates our brand.

Our main typeface, Labil Grotesk, is a clean sans-serif with an element of quirk. It gives our messaging a precise and whimsical impression.

In cases where the symbol needs to separate from the wordmark lockup, we can pair our wordmark and symbol within a layout. In most cases, the height of the symbol matches the height of the entire wordmark. In very large scale applications, the height of the symbol matches the height of “BOOK.”

We use Victor Serif Regular for the occasional pop of contrasts, technical headlines, technical call-outs, CTAs and some hero links.

Small Scale Applications (most cases)
Height of symbol matches height of wordmark

Insert your bio here! My journey in design began at a young age, fueled by a fascination with how aesthetics and functionality merge in everyday objects. I pursued formal education in industrial design, where I honed my skills in user-centered design and learned the importance of empathy in creating products that not only look great but also solve real-world problems effectively. Today, as I continue to grow in my career, I remain committed to pushing the boundaries of what design can achieve, constantly seeking innovative solutions that enhance user experiences and bring joy to their lives.

Punch Red background is used with large symbol sizes

Playbook exists to give creative work the home it deserves. Not just a place to store files, but a visual center of gravity—a clean, intuitive space where ideas connect across timelines, teams, and tools. This home is designed to reflect the quality of the work it holds: inspiring, precise, and crafted with care. Whether you’re an independent artist or part of a global brand, Playbook helps you find, share, and build on creative work with clarity and ease.Our brand is an extension of that belief. The double thumbs-up symbol anchors our identity—it’s familiar, utilitarian, and affirming. Paired with our wordmark’s slanted O’s, it reflects momentum and play, striking a balance between stability and quirk. Together, they signal our promise: to support creative work at every scale with the thoughtfulness it deserves.

What details come to life when the world slows down? A photography series by Chinaza.

What details come to life when the world slows down? A photography series by Chinaza.

Downloads

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