202604281152 (4).mp4

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Classic Rose

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Globe_Website_and_Conversion_Strategy.pdf

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2026 Fall GLOBE x Playbook Updates 10_21.pdf

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Website_and_Conversion_Strategy.docx

Blog Ideas:<ul><li>AI-related functions that increase productivity when scaling a company<ul><li>Different AI functions and tools and how they can be leveraged depending on which industry a company/team is in</li></ul></li><li>Self-serve brand library - playbook's role in helping departments other than the creative ones to visualize and find files.</li><li>Collaboration between AI and creative teams to increase efficiency</li><li>For Individuals (existing users): freelancers creative assets management or reusing old projects for new ones<ul><li>reinforce how Playbook facilitates this</li></ul></li><li>The&nbsp;Hidden&nbsp;Cost&nbsp;of&nbsp;Recreating&nbsp;Assets&nbsp;Your&nbsp;Company&nbsp;Already&nbsp;Owns</li><li>Examples &amp; success stories of how companies have used Playbook<ul><li>Some already exist, but more, and potentially bigger companies</li></ul></li><li>Create a hypothetical plan for how big companies can use Playbook<ul><li>help companies visualize Playbook usage</li><li>ex. A Day in the Life of a Creative Agency Using Playbook</li></ul></li><li>Positioning: "Your creativity doesn't stop being yours when your team grows."<ul><li>continue to emphasize Playbook's creative aspect, while also focusing on the collaborative aspects and how it can help teams work together<ul><li>maintains it's initial brand while catering towards bigger companies</li></ul></li><li>also emphasize brand consistency if using Playbook</li></ul></li><li>Informational blog posts about how to use Playbook<ul><li>ex. What is digital asset management</li><li>ex. digital asset management vs. cloud storage</li><li>ex. how to... (build a workflow, start a project, manage projects, etc)</li></ul></li><li>Examples:<ul><li>Where Did That File Go? The Hidden Cost of Disorganized Creative Assets</li><li>5 Signs Your Creative Team Has Outgrown Google Drive</li><li>How to Keep Your Brand Consistent Across 10 Designers and 100 Projects</li></ul></li><li>Thought leadership<ul><li>ex. Can Creativity Scale? How Great Teams Stay Inspired as They Grow</li></ul></li></ul>

Blog Brainstorm

Before Meeting ResearchContent Template Team: Research types of content strategies and identify what Playbook’s current social media strategy is. What is working and what isn’t working? Why? What specific strategies can they shift to for improvement?Social Media Series Team: research what kind of series posts types there are and what kind of relationship each creates between the audience and the company. Identify the current series, if any, that Playbook has right now. What works and what doesn’t work? Identify what kind of community Playbook is or should be trying to make, and how these series posts will help them build that community.During Meeting Tasks<ul><li>Share research and start working on deliverables.</li><li>Create a plan first and then work on deliverables (to prepare for decking).</li><li>Keep doing research to fill gaps that weren’t filled in initial research. Document everything so we can put it on the slides.</li></ul>Optional social media strategy outline I made to help:<ul><li>Goals &amp; Objectives<ul><li>Can be found in the original presentation where they introduced the project</li></ul></li><li>Target Audience<ul><li>Can be found in the original presentation. Align it with their goal of trying to scale upmarket</li></ul></li><li>Current Evaluation + Statistics<ul><li>Look at the industry Playbook is in and the strategies their competitors are using. Evaluate Playbook’s current accounts, content type, post frequency, and engagement. Develop quantitative data points to measure progress (engagement, views, etc.).</li></ul></li><li>Platform Focus<ul><li>Pick 1-3 platforms to focus on. Change approach based on each platform’s specific format and explain why you chose those platforms.</li></ul></li><li>Content Strategy &amp; Content Pillars<ul><li>Find core topics to focus content on.</li></ul></li><li>Make deliverables</li></ul>

11/3 TO DO LIST

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San Marino

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Current Positioning:<ul><li>Individual creatives, freelancers, growing teams</li><li>Visual digital asset management</li><li>Searchable library</li><li>Helps organize, discover, version, review and share visual/creative assets</li><li>AI tools and workflows integrated</li><li>Allows importing from Google Drive and Dropbox.</li><li>Integration with creative platforms that their audience is using, Figma, Canva, Pinterest.</li><li>Doesn't confine the user to an enterprise plan.</li></ul>Value proposition:<ul><li>For creative work<ul><li>Visual browsing, previews, board, version history and easy collaboration</li><li>Fast approval workflow.</li></ul></li><li>Organization<ul><li>AI tagging and conversational search</li></ul></li><li>Enterprise features with accessible price<ul><li>Self-serve onboarding</li><li>Price</li></ul></li></ul>Possible gaps<ul><li>Seems to be for small teams mostly<ul><li>Position it as a creative library for every team at any scale</li></ul></li><li></li></ul><hr><ul><li>Individual (current): Spend&nbsp;less&nbsp;time&nbsp;searching&nbsp;for&nbsp;files.&nbsp;More&nbsp;time&nbsp;creating.</li></ul><ul><li>Growing teams: searchable&nbsp;brand&nbsp;libraries,&nbsp;self-serve&nbsp;access&nbsp;for&nbsp;sales&nbsp;and&nbsp;marketing,&nbsp;campaign&nbsp;reuse,&nbsp;version&nbsp;control,&nbsp;and&nbsp;external&nbsp;partner&nbsp;collaboration.</li><li>Enterprise: Scaling creative operations without complicated switching costs. Make the transition smooth.<ul><li>Permission&nbsp;controls,&nbsp;consistent&nbsp;approved&nbsp;assets,&nbsp;auditability,&nbsp;integration&nbsp;possibilities,&nbsp;API&nbsp;access,&nbsp;and&nbsp;reducing&nbsp;the&nbsp;operational&nbsp;burden&nbsp;of&nbsp;managing&nbsp;large&nbsp;creative&nbsp;libraries.</li></ul></li></ul>Main points to emphasize:<ul><li>Visual workflows and discovery</li><li>AI integrations to increase productivity (emphasize how it's cross-functional and has various integrations with the existing software that companies use)</li><li>Lower implementation and switching costs</li></ul>

Positioning Research

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Research Pt. 2.docx

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Guide: Mini App Mastery

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Document fonts

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Literal Humans

Visuals

Brand Guidelines

Visual assets

Qualitative Interviews

Playbook: your alternative to AWS Dropbox

Links

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Here's the link to her <a href="https://www.instagram.com/leche.studio/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a>.Here's the link to her <a href="https://barbianaliu.norby.live" rel="noopener noreferrer nofollow" target="_blank">site</a>.

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