Padding on text and assets should only be valid for desktop, and NOT show up for mobile

Mobile formatting when image is added to the menu bar

MENU WITH ICON.mp4

Text resizing should also be drag

Grid with no gap and just stacked assets can look weird; could change it to something like this to add more character:

Screenshot 2024-10-10 at 12.08.59 PM.png

Screenshot 2024-10-15 at 5.22.52 PM.png

Bottom of mobile page looks weird (looks less weird on desktop, but arrow is still floating)

Redesign menu component when logo icon is set

banner "CONTAIN" looks bad on mobile. 

Group of 2 assets

"X" for the sidebar overlaps with the title

Screenshot 2024-10-09 at 4.26.25 PM.png

no animations.mp4

MENU REDESIGN

Bullet points are very squeezed 

make icon for menu component sleeker

boards on mobile should always be stacked; when title is above, there should be more spacing between 

ICON MENU MOBILE

mobile menu formatting

Only having top AND bottom padding makes formatting weird. Make padding UX also drag to resize

Menu redesign - Menu on top should be sticky for Shared pages (more functionality oriented like commenting etc.), but should NOT be sticky for Published pages (more polish / presentation oriented)

Shared page spacing weird

MENU WITHOUT ACTIONS.mp4

Scroll animation for grid/boards

Turn off details views for assets on mobile - make it more polished

sidebar bug.mp4

Have the option for boards to have spacing on mobile even if the desktop view does not have spacing between boards

ABILITY TO EDIT THE TOP MENU IN PUBLISH.png

toggle.png

bullet points touch the side (these are bullets from the 'board description')

scroll should not have left right on mobile.mp4

Screenshot 2024-10-09 at 4.53.23 PM.png

Double menu looks weird.

To be completed week of October 25th.

Publish v5 - Mobile Sprint

Our logo lockup should always be surrounded by a minimum margin of clear space. In this example, the width of the letter K is equal to ✖. A margin equivalent to ✖ is drawn around it to create the minimum clear space. In very large scale uses of the wordmark, the clear space can go down to 1⁄2✖.

We believe consistency builds trust, but delight builds love. That’s why every application of our brand—whether it’s a single icon or a full-page takeover—should feel unmistakably Playbook. Clean, curious, and quietly confident.

How the Bang &amp; Olufsen brand is perceived is vital. It is in the brand experiences we create that we reinforce our values and reveal who we are to the world.What characterises our products is a unique combination of beautiful sound, timeless design, and unrivalled craftsmanship.

Height: 5'10 or 178 cmBust: 32" | Waist: 23" | Hips: 32"Location: Virginia, USA

Insert your bio here! My journey in design began at a young age, fueled by a fascination with how aesthetics and functionality merge in everyday objects. I pursued formal education in industrial design, where I honed my skills in user-centered design and learned the importance of empathy in creating products that not only look great but also solve real-world problems effectively. Today, as I continue to grow in my career, I remain committed to pushing the boundaries of what design can achieve, constantly seeking innovative solutions that enhance user experiences and bring joy to their lives.

These are examples of misuses of the symbols.

Use this section as your guide to putting Playbook’s brand into motion. Whether you’re designing a feature, writing a tweet, or making a deck for a client, we’ve outlined examples and principles to help you bring Playbook to life in a way that feels true to who we are.

In cases where the symbol needs to separate from the wordmark lockup, we can pair our wordmark and symbol within a layout. In most cases, the height of the symbol matches the height of the entire wordmark. In very large scale applications, the height of the symbol matches the height of “BOOK.”

Large Scale Applications
Height of symbol matches height of "BOOK" Symbol aligns to bottom of wordmark

Playbook is playful, imaginative, and a little eccentric—in the best way. We embrace curiosity and celebrate offbeat creativity. From clever copy to unexpected

MINIMAL, BUT FULL OF PERSONALITYOur UI favors a clean layout with lots of breathing room. Typography is functional but friendly, and our icons bring subtle whimsy. Playbook’s interface should always feel lightweight and easy to explore.

Playbook isn’t just a logo and a palette—it’s an experience. The magic happens when the brand lives out in the world: in interfaces, Instagram carousels, clever ad copy, and the delightful rhythm of a well-built deck. This section captures how Playbook shows up across different touchpoints.

visuals, we spark delight and stand out from the crowd. Our quirks aren’t distractions—they’re invitations to think differently and create freely.

ideas,we pivot with intention and curiosity. Our agility isn’t just speed—it’s a commitment to learning, listening, and always improving.

Our double thumbs-up symbol is the primary expression of our brand. It is born from the familiar utilitarian visual language of a designer’s toolbox. The symbol appears with approachable line strokes and echoes the affirmative and empowering spirit of the Playbook brand.

We dream big, move fast, and hold ourselves to a high bar. Playbook is driven to build the best platform for creatives everywhere.

Punch Red background is used with large symbol sizes

Height: 5'11 or 180 cmBust: 33" | Waist: 25" | Hips: 34.5"Location: New York, USAAge: 18Legal Name: Mary Jessica Love Adams

We’re not afraid to take risks, and we don’t drop the ball. Ambition fuels our momentum—and we bring our community along for the ride.

Our symbol should always be surrounded by a minimum margin of clear space. In this example, the width of the symbol is equal to 3✖. A margin equivalent to ✖ is drawn around it to create the minimum clear space.

COLOR AND CONTRASTColor is used intentionally: soft backgrounds, bold accents for action. We avoid oversaturating the interface. Instead, we use color to guide—not overwhelm—the user.

To effectively communicate this continuous pursuit of creating only the best, we need to practice it at all touchpoints. That is why we have defined our building blocks and how to use them so anyone can successfully create valuable and consistent brand experiences.

Our symbol is always used in Black to mirror the essence of a simple drawing. To ensure readability and contrast, the symbol size is adjusted based on the color of the background.

Our wordmark and symbol often appear as a lockup. The symbol acts as a way to punctuate the end of our brand name and add character.

NOTE ON THE GUIDELINESA brand guideline is never final. This an evolving document and we as a company and designers (hopefully) become wiser over time, slightly adjusting how we visualise our brand. Major changes will not happen overnight but do revisit from time to time to keep up to date with the current good examples and practices.

Neutral and White backgrounds are used with smaller symbol sizes

While we have fun, we never compromise on quality. Playbook is sharp, professional, and thoughtfully executed. From design systems to user experience,

Small Scale Applications (most cases)
Height of symbol matches height of wordmark

MICROINTERACTIONSHover states, loading moments, and tooltips are opportunities to inject charm. Use motion thoughtfully: quick, responsive, and never distracting.

we sweat the small stuff so creatives don’t have to. Every detail is considered—because excellence, clarity, and trust are built on precision and polish.

We stay flexible, open-minded, and responsive to change. Playbook evolves with its users, not ahead of them. Whether it’s rethinking features or reshaping

Learn more about our Logos

DISCOVER THE FOUNDATION

Playbook isn’t just a logo and a palette—it’s an experience. The magic happens when the brand lives out in the world: in interfaces, Instagram carousels, clever ad copy, and the delightful rhythm of a well-built deck. This section captures how Playbook shows up across different touchpoints.We believe consistency builds trust, but delight builds love. That’s why every application of our brand—whether it’s a single icon or a full-page takeover—should feel unmistakably Playbook. Clean, curious, and quietly confident.