Visualising the brand

How the Bang & Olufsen brand is perceived is vital. It is in the brand experiences we create that we reinforce our values and reveal who we are to the world.

What characterises our products is a unique combination of beautiful sound, timeless design, and unrivalled craftsmanship.

To effectively communicate this continuous pursuit of creating only the best, we need to practice it at all touchpoints. That is why we have defined our building blocks and how to use them so anyone can successfully create valuable and consistent brand experiences.

DISCOVER THE FOUNDATION

NOTE ON THE GUIDELINES

A brand guideline is never final. This an evolving document and we as a company and designers (hopefully) become wiser over time, slightly adjusting how we visualise our brand. Major changes will not happen overnight but do revisit from time to time to keep up to date with the current good examples and practices.

Visualising the brand

How the Bang & Olufsen brand is perceived is vital. It is in the brand experiences we create that we reinforce our values and reveal who we are to the world.

What characterises our products is a unique combination of beautiful sound, timeless design, and unrivalled craftsmanship.

To effectively communicate this continuous pursuit of creating only the best, we need to practice it at all touchpoints. That is why we have defined our building blocks and how to use them so anyone can successfully create valuable and consistent brand experiences.

DISCOVER THE FOUNDATION

NOTE ON THE GUIDELINES

A brand guideline is never final. This an evolving document and we as a company and designers (hopefully) become wiser over time, slightly adjusting how we visualise our brand. Major changes will not happen overnight but do revisit from time to time to keep up to date with the current good examples and practices.