432 Hearts exists to restore integrity to the fashion industry and empower ethical fashion choices for the every day consumer.

We bring together designers and fashion enthusiasts that want a transformed world through collective empowerment by moving away from forced labor, sourcing humane materials, and making unique conscious fashion accessible.

People want to move away from fast fashion. A major factor in our business plan is to get away from fabrics made from plastic. We will work artists and designers that are exploring sustainable and ethical material options as a requirement for partnership (e.g. hemp fur, apple-based leather, etc.)

We also recognize that the culture of high-fashion is vapid, dark, competitive, ego-driven, exclusive, hierarchical, disconnected, and dangerous. People in the industry turn a blind eye to the corruption.

Our approach will highlight inclusivity, LGBTQ, all-bodies, and will be health-focused.

432 Hearts is an online marketplace that showcases independent designers and conscious festival brands for consumers to have a one-stop-shopping center that supports their unique self-expression and contributes to a positively transformed world. Making garments as accessible as possible is a key factor in the business model—this includes a recycling / resale program and an online consignment format (think Etsy + Poshmark for high-quality / ethical festival fashion).

Fashion show parties (and festivals) will be our initial format to create hype and exposure for the brand. Models will wear our designers clothes and they will be available to purchase onsite. Additionally, a lookbook will be produced by us to further create awareness for our designers. Eventually, we want to help designers make and distribute their typically handmade items as well as hire designers to create an in-house product line. Exclusivity of the work will also drive hype. Once items are out, they are out.

As a society, the goods we make, distribute, purchase, wear, and use continue to degrade in quality and create immense waste that our planet can no longer sustain. We need a paradigm shift away from immediate gratification and planned obsolescence to consuming and manufacturing products that last and have meaning. By scaling down to local makers and smaller production cycles, we can make the current systems of mass production obsolete. Together, we will return to a world that is in harmony with the planet and humanity.

Dress for progress ✊🏼🌎💫