Noel Rohayem Imagination Fund Application — Living Room
Living Room is a traveling photography set proposed by Noel Rohayem: a furnished sitting room inside a field of flowers, built on a trailer and towed to different locations for family portraits, starting in Richmond, California. This is Noel Rohayem's 2024 Playbook Imagination Fund application.
Artist statement
I'm a designer and creative who loves to play across platforms and mediums. I've worked primarily as an art director and production designer (designing sets and wardrobe for photos and films) but have also photographed projects myself. I recently designed sets and styled wardrobe for the Tribeca X Film Festival finalist "Black Girls." I used to run a creative studio called Womblight Studio with a partner where I was responsible for all concepting, sourcing, and art directing photos and films. One of my favorite projects was one titled Yev For Prez, where we shot an imaginary campaign for a witch running for the Presidential office. We created campaign posters and then superimposed them onto the billboards and screens in Times Square and across New York City. Inspiration often comes from oddities for me. Juxtaposing "weird" and "aesthetic", building sets and spaces that feel dreamy and playful make me excited to create.
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