This project was focused on developing a fun and engaging brand identity for ASL, a platform that teaches science through exciting experiments and activities. The primary audience for this brand was children and their parents, requiring a design language that was playful, vibrant, and approachable.

Design Approach:

• Color & Typography: I used saturated colors to create an energetic and engaging feel, ensuring the brand visually appeals to young learners. The selected Dogie Bold and Space Grotesk fonts enhance the playful and modern look.

• Visual Identity: The logo was carefully structured with ample breathing space, ensuring clarity across different applications. The brand message, "Taking Science Out of the Textbook," was reinforced through design elements that reflect curiosity and hands-on learning.

• Design Language: A modular and flexible layout was created using typographic elements, allowing for various creative applications across marketing materials, social media, and merchandise.