With a strong background in communications and marketing, I have developed a versatile skill set through various experiences in the performing arts and live events sector. I have written articles for media outlets, managed websites as both a webmaster and web designer, and created visual identities and graphic charters. My work also includes managing social media and multiple digital platforms, producing photo and video content—including shooting, editing, and post-production—and designing promotional materials such as flyers, programs, and booklets. I regularly work with design and digital tools such as Adobe InDesign, Photoshop, Mailchimp, WordPress, Wix, and Canva to create and manage visual and communication materials across various platforms. I have experience in public, partner, and artist relations, as well as in developing and implementing promotional strategies, newsletters, and SEO-optimized content to enhance visibility and audience engagement.

With a Master’s degree in Cultural Event Management and another in Live Music Administration and Management, I have gained hands-on experience in the production of concerts and live performances. I’ve worked as a production assistant for various artists and music groups, supported by volunteer work at festivals, where I contributed to both logistical coordination and public reception. My responsibilities have included drafting technical sheets and roadmaps, coordinating teams, managing budgets, preparing contracts, and developing commercial relationships. I also have experience in merchandise management and sales, as well as in artist support and audience services. These roles have strengthened my organizational skills and deepened my understanding of the cultural and live music sectors from both an artistic and operational perspective.