WORDMARK

Our wordmark has been crafted to feel stable and supportive, while maintaining a sense of quirk and playfulness. The double slanted O's are a nod to the double thumbs up. They communicate a forward and upward trajectory.

Our wordmark should always be surrounded by a minimum margin of clear space. In this example, the width of the letter K is equal to ✖. A margin equivalent to ✖ is drawn around it to create the minimum clear space. In very large scale uses of the wordmark, the clear spacecangodownto 1⁄2✖.

Our wordmark is always used in Black. To ensure readability and contrast, the wordmark size is adjusted based on the color of the background.

Punch Red background is used with large wordmark sizes

Neutral and White backgrounds are used with smaller wordmark sizes

These are examples of misuses of the wordmark.