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Although I am the face of my brand I want to make it less about me this time and more about the community and who Sauda serves at its core.I'd love to create a campaign and complete the final stage of product development ready for market. The campaign would feature every day men, women, and children in my local community of New Haven, CT.I will also work with the college students of Yale University that make up all races and ethnicities.&nbsp;I’d like to inspire other creatives in my community to dream big, encourage them to collaborate with one another, and support local businesses.This project will drive me towards pushing the boundaries on my creativity and entrepreneurial journey. This is the biggest solo project thus far that I have taken on and I love a challenge! I aspire to continue to make bigger and better projects as I evolve and grow.What kind of impact do we want to have?#1 Artistic - Go create! So many of us get overwhelmed with everyday life that we forget about our dreams and what makes us happy. Whether it's the kids, the job, school, or every day life taking a toll on us, we want to ignite that light in others to not give up on their passions.#2 Social - Get people talking and how they can get involved.#3 Environmental impact - We love the Earth and want to keep it clean! We strive to continue to educate, source, and use the best materials for our packaging.The new skills I will learn are people and project management. I work a lot alone so to have assistance on creating a project within 30 days allows me to learn new ways of staying organized and balancing my projects to completion from others who are more skillful in that area.The inspiration I will draw from is my everyday community, especially the youth. I love to get them involved in the arts and show them that they have options to individually express their creativity whether it's in music, visual arts, photography, graphic design, etc.The Imagination fund of $10,000 would cover-Photography sessions&nbsp;of subjects-Videography-New design/packaging for lip balm tubes&nbsp;(4 scents)&nbsp;-Product photography (4&nbsp;scents)-Voiceover-Inventory-Local travel expenses-Marketing-Packaging, bags, and shipping supplies-Final stage of testing which include stability and shelf life determination&nbsp;(30 days)(By the way check out our clean ingredients that parents can read and understand 😊)Cacao Butter Lip Balm Ingredients:Theobroma cacao (Raw cacao),&nbsp;Candelilla wax,&nbsp;Ricinus communis (Castor oil),&nbsp;Simmondsia chinensis (Jojoba oil),and Argania Spinosa (Argan oil)&nbsp;

Sauda's Project Proposal

Our first launch of our brand featured "The Divine Collection" 3 unique lip glosses all made with our signature Cacao scent. We used the campaign for marketing, product promotion, social media advertising, giveaways, and more.CEO and founder Amirah Sauda has been modeling for 9 years now and officially branched off as a creative director for the launch of Sauda. Never done before, challenging herself with the task of creating the concept, wardrobe styling, makeup application, visuals for the shoot, and selecting a photographer to best capture her vision. With limited time and resources, she executed and launched a successful campaign.I developed a few other products along the way including our best selling "Cacao butter lip balm". I tested the market, and got feedback from customers. We learned how to improve the product's formula, packaging quality, and what kind of needs aren't being met with other products on the market that we could provide instead.

Sauda's Past Work

Hi there! My name is Amirah Sauda. I am a model, entrepreneur, creative director,&nbsp;photography lover, and owner of cosmetics line Sauda,LLC. I love expressing my creativity through the arts and coming up with ideas in my head then making them come to life!Sauda is a clean beauty brand that specializes in lip care essentials. We’re cruelty free, vegan, sustainable, and source only the highest quality ingredients for our products. We pride ourselves on contributing to the well-being of the planet and also positioning ourselves as a forward-thinking and socially responsible business.OUR STORYSauda was created by CEO and Founder Amirah Sauda.“For as long as I could remember, I had a deep love for beauty. I would spend hours a day watching Youtube videos of girls doing their makeup, talking about the latest brands, and tips on how they boosted their self confidence. As a young kid I felt very insecure about my lips because of the size, the attention they bought, and the teasing from some classmates I would receive. Then when I would get complimented on my lips, it wasn’t all bad, I would get told [“You look like a Bratz doll”] which was the best compliment because I loved playing with them as a kid. I still wouldn’t even know how to take the compliment. I felt awkward and I wanted to hide my lips from the world but I couldn’t since they're permanently on my face. Over time I learned to love my lips and myself with how I was naturally created.”Now Amirah, a model, entrepreneur, and community leader, encourages others to love themselves as they are.&nbsp;"Ambitious, Free, Unapologetically Me" - Sauda's brand slogan

Amirah Sauda - Imagination Fund Proposal

Amirah Sauda - Imagination Fund Proposal

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Sauda's Past Work

3 assets

Sauda's Project Proposal

9 assets

Sauda's Past Work

3 assets

Sauda's Project Proposal