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Labil Grotesk

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Playbook_BrandGuidelines_2020_A_Identity.pdf

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1–Punch Red

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Group of 2 assets

Branding

Here are the guidelines for Playbook Brand! Designed and created by Red Antler, New York.

Brand Guidelines

1–Symbol Gestures

6–Typography

2–Identity

3–Logo Lockup

Personality, Brand Pyramid, Messaging Pillars

1–Strategy

Playbook Gallery Assets, Creative Community Photography, Illustration Motifs

4–Art Direction

4–Social Icon

2–Wordmark

Symbol Gestures, Creative Galleries, Iconography, Patterns

3–Graphic Elements

1–Symbol

5–Color

Product

Appendix–Applications

Grid, Loose, and Framework Galleries

2–Creative Galleries

3–Iconography

Symbol and Icon Patterns

4–Patterns

Miriam Kaplan

Alex Zirbel

Vandana Sharma

Ally @ Playbook

Template

Brand Guidelines

Brand Guidelines

1 asset

Brand Guidelines

16 assets

1–Symbol

7 assets

2–Wordmark

8 assets

3–Logo Lockup

8 assets

4–Social Icon

14 assets

5–Color

5 assets

6–Typography

1 asset

Brand Guidelines

16 assets

1–Symbol

7 assets

2–Wordmark

8 assets

3–Logo Lockup

8 assets

4–Social Icon

14 assets

5–Color

5 assets

6–Typography