Global IME Bank reached out to us to produce a documentary film centered around their CSR initiative. The project followed a medical team traveling across different districts of Nepal to provide free eye treatment services to local communities.

We began the process with extensive research, studying how different documentary styles, pacing, textures, and visual treatments could influence the emotional impact of the story. One of the key creative directions was achieving an authentic journalism-inspired aesthetic — something that felt grounded, human, and observational rather than overly commercial.

To achieve that, we experimented with different textures, overlays, typography systems, framing techniques, and motion treatments to create a raw documentary atmosphere with a cinematic edge. Based on this direction, we developed the visual language, designed the animatics, and structured the storytelling flow.

The production pipeline included:

Research and documentary-style visual development

Journalism-inspired texture and motion exploration

Animatics and scene planning in Photoshop

Animations in Adobe After Effects
Sound design and music composition in FL Studio

The final outcome aimed to balance emotional storytelling with a refined cinematic presentation, helping communicate the real-world impact of the CSR campaign in a visually immersive way.