Amanda Henderson Imagination Fund Application — Shifting the Narrative

Artist statement

Hi! I'm Amanda Henderson. Owner and creative force behind Jewelust. For my creative journey, I’ve focused on storytelling through silver and gold art jewellery. My work blends sustainable craftsmanship and diverse representation, embracing every unique aspect of beauty. So far, I’ve launched various collections, including my "Ribbon" and "Flora" pieces. I’ve also led photoshoots celebrating diversity in race and body shape. With this new project, I aim to expand on those values by using a professional team to showcase even more diverse beauty through a photoshoot and an inclusive social media campaign. This project would push me creatively and allow me to expand my reach, creating a campaign that inspires and celebrates confidence in every individual.