I recreated this loop from Apple’s WWDC25 landing page, exploring how variable fonts might have been used in the animation—something After Effects doesn’t support natively.
Animating the ‘WW’ was tricky due to the merged letters. I first tried animating the W's anchor points but eventually opted for traditional path animation for smoother results.
While not a perfect replica, this study captures the original motion’s essence. Shadows on “25” were done with Shadow Studio 3; everything else was animated in After Effects.