The Challenge: Too Many Platforms, Not Enough Consistency
Shakti Mat has been helping people unwind since launching in Sweden in 2007. Today, they've sold over 1 million acupressure mats worldwide, with regional teams in Sweden, New Zealand, and the UK each running campaigns adapted for their local markets. Part of every purchase funds social programs across India — so the brand carries real weight, and consistency matters.
But their creative infrastructure wasn't keeping pace with their growth. Files were split across Dropbox, Google Drive, and internal storage — with no unified system holding it together. Agencies couldn't find what they needed. New team members had no single source of truth for how the brand looked or spoke. Version control was an afterthought.
As their creative lead Glynn put it: "We had folders with the word 'Logo' in the title... It was madness."
Key pain points before Playbook:
- Scattered assets across multiple platforms with no central brand hub
- Agency delays from time wasted searching for or re-requesting files
- Brand inconsistency across regions due to outdated guidelines and version confusion
- No scalable structure to support the global rebrand they were planning
The breaking point came when they began preparing for a full global rebrand — one that needed every territory aligned, on schedule, and on brand.
The Solution: One System for the Whole Rebrand
Shakti Mat brought Playbook in at the start of the rebrand, not as a file storage upgrade, but as the single source of truth for every asset and campaign file across all regions.
Their creative director built out a folder structure, naming system, and permissions setup using Playbook's visual storage that was immediately intuitive — no training sessions, no lengthy onboarding. From day one, regional teams knew where to go and what to use.
"It just made sense. We could move fast and stay visually aligned."
— Glynn Ryland, Shakti Mat
With Playbook, Shakti Mat was able to:
- Centralize the rebrand across all territories in a single organized workspace, replacing the multi-platform chaos overnight
- Speed up agency collaboration with guest access and secure share links — no more email chains or broken download links
- Eliminate version confusion with version control for design files, giving every team member confidence they were using approved assets
- Enable faster asset discovery through AI-powered search and visual file previews, so teams could find what they needed without perfect file naming
- Maintain brand integrity at scale across time zones, languages, and cultural adaptations, all from one shared creative foundation built for consumer brands
Impact: A Rebrand That Actually Worked at Scale
What could have been a logistical nightmare became a coordinated global rollout. Regional teams launched faster. Agencies onboarded more quickly. And for the first time, everyone — from the Stockholm office to the Auckland team — was working from the same creative foundation.
"It's made it so much easier to collaborate and know that the right files are being used."
Faster launches across every region
With clear folder logic and visual previews, regional teams no longer needed to ask HQ before grabbing an asset. Campaigns moved from concept to launch more efficiently because the guesswork was gone.
Agency relationships that actually work
Guest sharing gave external partners direct access inside the system — no attachment limits, no version confusion, no repeated file requests. Agencies spent less time hunting and more time creating.
Brand consistency that held up under pressure
The rebrand involved multiple territories, multiple timelines, and multiple creative needs. Playbook kept everything aligned. Not a single team had to wonder whether they were using the right logo.
Looking Ahead: Expanding to New Markets
Shakti Mat's next growth phase includes South America and the UAE — markets that will require careful cultural adaptation while keeping the brand DNA intact.
With Playbook as their creative foundation, every new market launches with consistent, approved assets already in place. New team members can get up to speed quickly, new agencies can collaborate from day one, and regional variations can happen without losing the core brand.
Glynn sums up Playbook's role in their global operations: "It's a system that underpins our brand."
👉 Ready to give your team the same advantage? Schedule a demo with Playbook today.