Playbook for Consumer Brands
The bigger the brand,
the messier the assets.
Until now.
Playbook is designed to grow with your catalog, organizing product shots, licensed artwork, and campaign files across markets. Keep your team and partners in the loop with clear approvals while shipping campaign on time.
ROI & Benefits
Numbers that actually matter.
managed in Playbook.
from faster asset discovery.
time-to-launch after adoption.
POPULAR USE CASES
One central platform.
End-to-end workflows.
- 1
Centralize your product catalog.
Store all product shots, packaging, and campaign creative in one visual library. Our smart board let you apply tags and fields automatically.
- 2
Simplify approvals.
Cut approval cycles by 50% with reactions, in-line comments, timestamped. Real-time updates ensure no one ever misses a beat.
- 3
Share once, use everywhere.
From social campaigns to retailer toolkits, distribute your assets with one simple link you can update or revoke at any time.
"We don't need to be in the same room anymore. It's asynchronous, exact, and more human. You can see exactly what needs to change without interpreting vague comments."
David Bret, VP of Marketing at Warner Brothers Sports
01. Centralize your product catalog
Product shots, packaging, and
campaign creative – one workspace.
Powerful Visual Workspace
Preview, organize, and collaborate on images, video, documents, creative files and more – all in one place.
Metadata & Custom fields
Our customizable metadata and tags ensure every asset is instantly searchable and categorized by SKU, channel,...
Real-Time Updates
Activity, comments, version updates show up live in our Conversations tab, so stakeholders never miss a beat.
02. Simplify approvals
Cut approval cycles in half
with advanced collaboration features.
Anchored & timestamped comments
Comments stay attached to the exact second, pixel or frame, keeping creative reviews focused and easy to follow.
Grouping versions
Stack versions or similar files into a single group to ensure one version of truth.
Internal comments
Control what your external partners or vendors see with internal comments.
Quick reactions
Simply react with a heart or thumbs down to let your team know what's 'approved' or 'unapproved'.
03. Share once, use everywhere
Distribute your assets
with one simple, secure link.
Flexible sharing controls
Send secure links for retailer portals, marketing kits, or seasonal launches. Revoke or update access anytime.
Publish branded retailer toolkits
Package your logos, campaign creative, and product shots into beautifully branded portals with Playbook Publish.
