Since inception, Playbook has worked to create a home deserving of your creative work.
That work has always been messy by nature. Files pile up. Shoots multiply. Campaigns layer on top of campaigns.The assets are there. But finding the right one, organizing a new drop, or sharing work still takes hours of manual effort.
That work is also alive. With every design decision, every brand slogan, every video edit — the creative spirit of your agency, your skincare brand, your film studio evolves. Your team's creative work is a living, breathing beast. Your system should reflect that.
So what if you could talk to it directly? 10 days of design iterations, 10 weeks of campaign work, and 10 years of brand, taste, direction. All captured in a single conversation.
Build a client delivery gallery, a product catalog, or brand guidelines. Brainstorm based on your visuals. Find the core theme in a collection and surface similar assets across the workspace. Playbook brings your work to life.
Toward this vision, today we are launching:
Playbook Intelligence. Talk directly to your creative files. Ask it to organize by theme, bulk edit, create a shared link, send to client — and much more.
AI organize. Ask Playbook to organize your files or propose a structure that fits your content and workflow.
Sidebar search. Find what you need in the sidebar, then act on it instantly. Find all sunset beach shots and prep a share link for the client.
Coming soon:
Automated org rules. Build systems around where files land the moment they're uploaded.
Workflows. Turn repeated processes - like culling, tagging, and sharing - into single click workflows.
Always centered on creatives. Now built for scale.
Over the past five years, we've worked to make Playbook the best tool for the individual creative. We didn't expect you'd bring your whole team along so quickly.
Today, Playbook supports 5,000+ teams with 10+ members, and 500+ teams with 50+. Teams like Warner Bros. and Moët Hennessy discovered Playbook as individuals and onboarded their entire organizations.
We believe the best tools should be available to teams of every size — from solo agencies to Hollywood studios. Our pricing reflects that. Playbook Intelligence starts on the Team plan.